SEO | Daily Bread Consultancy

How to choose keywords for your Google Ads campaigns

Sam Perry — Thu, 15 Jun 2023 10:39:18 +0000

Hi, and welcome to Daily Bread Consultancy.

I’m Sam and I’m a Google-certified Ads specialist and a Google Partner. In this blog post, I’m going to be talking about how to choose keywords for your Google Ads campaigns.

Keywords are the words and phrases that people use when they’re searching for information on Google. By using the right keywords in your ads, you can improve your chances of showing up for those searches and getting more clicks and conversions.

How to choose keywords

When choosing keywords, it’s important to consider the following factors:

- Relevance: The keywords should be relevant to your business and the services you offer. It should also be relevant to the specific landing page or you will get a low ad rank.
- Specific: The keyword should be specific with clear intent. If you are selling blue Nike air trainers then you will spend a lot less money and get better conversions for the keyword “best deals on blue Nike air trainers” than you will “shoes”
- Search volume: The keywords should have a high search volume, meaning that people are searching for them frequently.
- Competition: Ideally the keywords should have low competition, meaning that it will be easier for your ads to show up for those keywords.
- Cost: Consider the cost range for the keywords you want to bid on. At times these can seem very expensive so you should also consider the ROI (return on investment). If you are selling disposable lighters for £0.99p then it is unlikely that you will make any profit if you are paying £0.50+ per click. However, £10+ a click might provide great value if you are selling luxury kitchens and are achieving a good conversion rate.

How to use keywords in your ads

Once you’ve chosen your keywords, you can use them in your Google Ads campaigns. When creating your ads, be sure to include the keywords in the ad title, description, and keywords. You can also use negative keywords to prevent your ads from showing up for irrelevant searches.

Here is an example of a Google Ad that uses keywords:

Ad title: Get a free quote for web development

Ad description: We offer custom web development services for businesses of all sizes. Get a free quote today!

Keywords: web development, website design, custom web development.

How to track your results

Once you’ve launched your Google Ads campaigns, it’s important to track your results so you can see how they’re performing. You can use Google Analytics 4 and Tag Manager to track your clicks, impressions, and conversions.

By tracking your results, you can identify what’s working and what’s not, and make adjustments to your campaigns as needed.

In Conclusion

By using the right keywords in your Google Ads campaigns, you can improve your chances of showing up for relevant searches and getting more clicks and conversions.

I hope this blog post has been helpful. If you have any questions, or if you would like support with your digital marketing then please contact us.

The post How to choose keywords for your Google Ads campaigns appeared first on Daily Bread Consultancy.

SEO Hampshire – South Downs Tree Service Case Study

Sam Perry — Tue, 04 Oct 2022 11:28:43 +0000

SEO or Search Engine Optimisation is important for all modern businesses. SEO is a way of optimising your website and web content for specific keywords so that it ranks towards the top of Google search results.

Why is this important to your Hampshire based business?

Local businesses can attract more customers, both online and offline with a well managed web presence. Whether you sell goods or services, online or through a local shop people need to know about you to engage with you.

Understanding your audience

One of our local customers, South Downs Tree Services Ltd came to us because they weren’t happy with their existing marketing approach and because they needed to attract more customers.

They were paying for a lead generation company that was very expensive and many of the leads weren’t turning into business.

We undertook an SEO website audit and discovered that the website was focusing on the wrong keywords and as a result wasn’t ranking well for any terms. Particularly the site was focused on the term “arborists” which is technically what Mike and his team are, but the term “tree surgeons” had considerably higher search volume and was where we needed to focus our efforts.

Our approach

We’ve improved their Google My Business profile, posting regular content and receiving reviews. We also improved the web content and internal linking, and set up a number of PPC advertising campaigns.

Over a period of 6 months we have seen web traffic increase from less than 100 visitors per week to over 300. We’ve also seen a large increase in enquiries and are starting to rank higher for our key terms.

What South Downs Tree Service think of us

Polite, honest and hard working. Only recommends what needs to be done to get you to where you want, not common in this industry! Brilliant service from Sam!

Mike Miller

South Downs Tree Services Ltd

SEO Hampshire

As you can see from the above example, investing in local SEO services can help you grow your business. Our services are affordable and provide an excellent return on your investment, so get in touch today!

SEO Hampshire: Improving the web content and focusing on the term “tree surgeons” enabled us to grow the organic traffic to the site.

The post SEO Hampshire – South Downs Tree Service Case Study appeared first on Daily Bread Consultancy.

Which is better, SEO or PPC?

Sam Perry — Tue, 25 Jan 2022 12:48:40 +0000

Both SEO and PPC are very important for successful and holistic digital marketing. After all, who does not want more web traffic?

But depending on the needs, type, stage and goals of your business, you may only need one of them or you may need both.

For example, if you own a new or growing business with some marketing budget, you would ideally do both.

SEO

SEO or Search Engine Optimisation is a way of optimising your website and web content for specific keywords so that it ranks towards the top of Google search results.

For a new website, with few backlinks, and a low authority score it can be very difficult to compete against well established websites, making it very difficult to rank for certain keywords.

This is not to say that you shouldn’t try. You just need to recognise that it will take a good amount of time (months or even years) to build your authority score and for Google to recognise your site as the go to site for what you do.

Our experience in SEO means that we can help you improve your website authority score and ranking for your desired search terms, so do get in touch if you need some help.

Our SEO services page will give you more detail about what we do and how we do it. You can even use it for tips if you have no budget and want to have a go at doing your own SEO work.

PPC

PPC or Pay Per Click marketing is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying website visitors, rather than relying on organic visits (people who find your site via search engine results).

As we’ve already touched upon, ranking well in search results can be difficult, especially for new websites so PPC can be a good and fast way to get traffic to your site.

If your business sells services or products then we can help you work out the return on investment for your business.

For example one of our customers, Bishops Flooring Ltd, wanted help to gain more web traffic and more customers.

Using PPC we were able to drive traffic to their website and tell them exactly how much each web visit cost. We also set up conversion measurements so that we could show them which visitors resulted in flooring enquiries.

With this information they are able to calculate their return on investment. Often this can be in excess of £100+ per £1 spent.

You can read more about how we helped Bishops Flooring Ltd grow their business here – https://www.dailybreadconsultancy.co.uk/bishops-flooring/
If you have a service business like Bishops, or have products that you want to sell online, then we could help you. Get in touch to find out how we can help you grow your business.

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Dunamis Therapy Hub SEO Support

Sam Perry — Wed, 16 Jan 2019 21:07:46 +0000

Daily Bread Consultancy has been working with Dunamis Therapy Hub since April 2019.

Dunamis is a small private counselling college offering a humanistic creative therapeutic diploma in counselling. They also offer studio events for continual professional development and therapeutic groups. These groups cover issues such as depression, anxiety and the challenges of parenting.

Based in East Sussex, Dunamis is passionate about writing, philosophical thinking, spiritual connections, creativity, imagination and research.

SEO and PPC Marketing Support

Daily Bread Consultancy has been supporting Dunamis Therapy Hub with PPC marketing and SEO.

Working closely with the tutors we have developed their website and web content. This has resulted in their business ranking well for key terms including:

1st for the term Counselling Certificate Crowborough
4th for the term Counselling Diploma East Sussex
6th for the term Counselling Certificate East Sussex
8th for the term Counselling Courses East Sussex

These terms, along with many others, help generate the college hundreds of web visitors per month. And these new visitors are regularly converting into new students.

To compliment our SEO work we also manage PPC marketing for the college. Our ads have a very high click through rate and conversion rate, and have a higher search impression share than all their local competitors.

Therapist expressing empathy as she counsels a young patient.

Whilst Dunamis Therapy Hub is still a new counselling college it is growing rapidly. With tutors who have been working in the field of psychotherapy for over 60 years combined, and a passion for teaching, we are certain that Dunamis will be a big success.

They have a range of courses starting in 2019. These include a counselling diploma, a certificate in counselling skills and regular CPD courses.

Daily Bread Consultancy looks forward to supporting Dunamis Therapy Hub to grow and thrive over the coming months and years.

Do get in touch if you would like to discuss how we can help your business grow.

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