Case Study #3
On-page SEO support for Dunamis Therapy Hub
Daily Bread Consultancy has been supporting Dunamis Therapy Hub with web development, PPC marketing and on-page SEO services (Search Engine Optimisation).
Working closely with the tutors we have developed their website and have optimised their on-page SEO web content. This has resulted in their business ranking well for key terms including:
- 1st for the term Counselling Certificate Crowborough
- 4th for the term Counselling Diploma East Sussex
- 6th for the term Counselling Certificate East Sussex
- 8th for the term Counselling Courses East Sussex
These terms, along with many others, help generate the college hundreds of web visitors per month. And these new visitors are regularly converting into new students.
BACKGROUND
Daily Bread Consultancy has been working with Dunamis Therapy Hub since April 2019.
Dunamis Therapy Hub is a small private counselling college offering a humanistic creative therapeutic diploma in counselling. They also offer studio events for continual professional development and therapeutic groups. These groups cover issues such as depression, anxiety and the challenges of parenting.
Based in East Sussex, Dunamis is passionate about writing, philosophical thinking, spiritual connections, creativity, imagination and research.
THE PROJECT
The Dunamis Therapy Hub tutors approached Daily Bread Consultancy for web development, seo strategy and marketing support. Whilst the tutors had many years experience of private counselling practice and teaching, setting up a college was a new venture for them.
Our consultants worked closely with the tutors to develop a website that would meet their needs in terms of functionality, and helped them to develop their business model. The website we built is able to take payments from students, delivers weekly learning checks for students to test their learning, and has a members area and forum where students can discuss their learning. We also worked with the tutors providing them with insightful keyword research. With this information we were able to create on-page SEO focused web content that would be informative, attract new students, answer their questions, feel trustworthy and rank well.
This has resulted in their business ranking well for key terms including:
- 1st for the term Counselling Certificate Crowborough
- 4th for the term Counselling Diploma East Sussex
- 6th for the term Counselling Certificate East Sussex
- 8th for the term Counselling Courses East Sussex
These terms, along with many others, help generate the college hundreds of web visitors per month. And these new visitors are regularly converting into new students.
THE PROCESS
To compliment our on-page SEO work we also manage PPC marketing for the college. Our ads have a very high click through rate and conversion rate, and have a higher search impression share than all their local competitors. PPC marketing has been a particularly valuable tool for Dunamis Therapy Hub during the early days of marketing the college. This is because ranking on search engines takes time to deliver the desired outcomes.
Whilst Dunamis Therapy Hub is still a new counselling college it is growing rapidly. With tutors who have been working in the field of psychotherapy for over 60 years combined, and a passion for teaching, we are certain that Dunamis will be a big success.
They have a range of courses that include a counselling diploma, a certificate in counselling skills and regular CPD courses.
Daily Bread Consultancy looks forward to supporting Dunamis Therapy Hub to grow and thrive over the coming months and years.
Website Dev Costs
PPC CONVERSION RATE
Average Monthly Traffic
Testimonial
“Daily Bread Consultancy has been instrumental in helping us to develop our business. The website they’ve built us, the support they offer with ongoing updates, and the marketing of our college has helped us attract new students. All of this support has helped our business grow into what is rapidly becoming a very successful college.”