Your website isn’t ranking even after publishing quality content. The missing factor is often backlinks.

Without backlinks, even well-optimized content struggles to compete in search results. Backlinks remain one of Google’s strongest ranking signals, but most link-building advice is outdated or too generic to deliver results today. To improve rankings in 2026, you need strategies that focus on authority, relevance, and scalability.

This guide covers eight powerful link-building tips that help you earn high-quality backlinks and strengthen your SEO performance.

What are the best link-building strategies?

The best link-building strategies focus on earning high-quality, relevant backlinks that improve authority and rankings.

• Creating high-value, linkable content
• Guest posting on authoritative websites
• Using digital PR for brand mentions
• Fixing broken links on other sites
• Analyzing competitor backlinks

What Makes a Backlink Powerful?

• Relevance: Links from related niches carry more weight
• Authority: High-authority domains pass more value
• Placement: Contextual links inside content perform best
• Anchor text: Helps search engines understand context

A high-quality backlink that aligns with your content, comes from a trusted and authoritative source, and is placed naturally within a relevant context delivers the strongest SEO impact. Backlinks remain one of the most influential ranking signals in Google’s search algorithm, helping search engines evaluate credibility, relevance, and overall website authority.

8 Powerful Link Building Tips

1. Create Linkable Assets (Not Just Blogs)

Focus on content people want to reference:

• Industry statistics
• In-depth guides
• Free tools or templates

These types of content are often referred to as “linkable assets” because they naturally attract references.

2. Guest Posting on Relevant Websites

Focus on quality over quantity to avoid low-value backlinks:

• Real traffic (not just DR)
• Contextual backlinks

Guest posting remains one of the most effective off-page SEO techniques when done strategically.

3. Use Digital PR for Authority Links

Get featured in:

• News websites
• Industry publications

Digital PR strategies can help brands earn mentions from high-authority publications. Even a single mention from a trusted publication can significantly boost authority.

For example, a detailed industry statistics page or original research report often attracts backlinks naturally from blogs and media websites.

4. Broken Link Building Strategy

Find broken links and replace them with your content.

Steps:

1. Identify broken pages
2. Create similar content
3. Reach out with value

5. Analyze Competitor Backlinks

Find where competitors get links and replicate opportunities. Tools like Ahrefs can help you analyze competitor backlinks and identify new link-building opportunities.

6. Build Local and Niche Citations

List your business on:

• Local directories
• Industry platforms

7. Use HARO for High Authority Mentions

Respond to journalist queries and earn backlinks from trusted websites.

8. Strengthen Internal Linking

Link your pages strategically to:

• Distribute authority
• Improve crawlability

How Many Backlinks Do You Need to Rank?

There is no fixed number of backlinks required to rank. Instead, rankings depend on the quality, relevance, and authority of your backlinks compared to competitors. For competitive keywords, websites often need backlinks from multiple authoritative domains to outperform existing top-ranking pages.

Link Building Strategy for 2026

Traditional link building alone is no longer enough to compete in modern search results. Search engines are evolving, and link building in 2026 is no longer just about acquiring backlinks. Modern SEO focuses on context, credibility, and entity recognition, which means your strategy must go beyond traditional tactics.

For example, linking related content within your site helps distribute authority and improves the visibility of important pages.

AI Content + Backlinks

AI-generated content is growing rapidly, but not all of it earns links. To attract backlinks in 2026, your content must provide original insights, real data, or unique perspectives that stand out from mass-produced AI content.

Search engines prioritize:

• Content with experience and expertise (EEAT)
• Pages that offer value beyond generic information
• Content that is referenced and cited by other websites

👉 Instead of publishing large volumes of AI content, focus on high-quality, linkable assets that others naturally want to reference.

Brand Mentions and Entity SEO

Google is increasingly recognizing brands as entities, not just websites. This means even unlinked brand mentions can contribute to your authority.

In 2026, effective link building includes:

• Getting mentioned on trusted websites
• Building brand visibility across platforms
• Earning both linked and unlinked citations

👉 The goal is to become a recognized source in your niche, not just a site with backlinks.

Building Topical Authority

Ranking today requires more than a single blog post. Search engines reward websites that demonstrate deep expertise across a topic.

To build topical authority:

• Create clusters of related content
• Interlink your articles strategically
• Cover topics in depth, not just surface-level

👉 When your site consistently publishes valuable content around a subject, backlinks become easier to earn and more impactful.

Key Takeaway

Link building in 2026 is about earning trust, building authority, and creating content worth referencing. By combining AI-assisted content with strong brand signals and topical depth, you create a strategy that not only builds backlinks but also strengthens long-term SEO performance.

Common Link Building Mistakes

• Buying low-quality backlinks
• Over-optimizing anchor text
• Ignoring relevance
• Building links too fast (unnatural pattern)
• Relying only on automated link-building tools
• Getting links from irrelevant or spammy websites

FAQ

What is link building in SEO?

Link building is the process of acquiring backlinks from other websites to improve search rankings and authority.

Are backlinks still important in 2026?

Yes, backlinks remain a core ranking factor and help search engines evaluate trust and relevance.

How long does link building take?

SEO results from link building typically take 4 to 12 weeks, depending on competition and link quality.

What are high-quality backlinks?

Links from relevant, authoritative, and trustworthy websites.

Do backlinks from different domains matter?

Yes, links from multiple unique domains are more valuable than multiple links from the same site.

Can you rank without backlinks?

It is possible in low-competition niches, but backlinks are essential for competitive keywords.

Conclusion

Building high-quality backlinks consistently requires strategy, effort, and the right approach. While these techniques can be implemented step by step, many businesses struggle with execution and identifying the best opportunities. A structured SEO approach helps streamline this process and drive more consistent, long-term results. If you’re looking to improve rankings and build a sustainable backlink profile, working with a focused SEO strategy can help you achieve faster and more reliable results.

The post 8 Powerful Link Building Tips to Strengthen Your SEO in 2026 appeared first on Daily Bread Consultancy.

The Core Four: Essential Digital Marketing Strategies

In today’s fast-moving online environment, businesses must differentiate themselves in order to reach their target audiences, generate interaction, and encourage sales. With so many digital marketing strategies on offer, it’s confusing where to begin.

There are four fundamental strategies that can be the difference maker in your success.

• Search Engine Optimization (SEO)
• Email Marketing
• Content Marketing,
• and Social Media Marketing (SMM)

Let’s discuss them and understand how each one of them is crucial in building your business.

 

Strategy 1: Search Engine Optimization (SEO):

Search Engine Optimization is a technique used to improve your website’s ranking in search engine results pages. Search engines such as Google use algorithms to determine where a website appears in the search results.It involves optimizing your website’s content and structure to maximize your chances of appearing at the top of these results pages. One of the major advantages of SEO is that it can help increase your website’s visibility. By ranking at the top of search engine results pages, you are able to get more visitors to your site, which in turn can help result in more sales or conversions.

The importance of keywords in SEO-

Keywords are essential to SEO. Keywords are the terms and phrases individuals enter into search engines when seeking products or services. Keywords must be well chosen and strategically embedded across your content throughout your site to enhance your prospects of coming out on top for the appropriate searches. However, it is important to note that keyword stuffing can harm your SEO strategies more than it can help them. Rather, concentrate on producing high-quality, informative content that naturally integrates your selected keywords.

On-page and off-page optimization strategies-

There exist two primary categories of SEO strategies:

On-page optimization and off-page optimization :

On-page optimization strategies involve optimizing your website’s title tags and meta descriptions, making sure your website’s content is well-structured and easy to navigate, and employing header tags to divide your content into sections.

Off-page optimization techniques involve building links to your website from other reputable sites.This can be done through techniques such as guest blogging, creating infographics, and participating in online forums and communities.

Measuring the Success of your SEO Efforts-

To evaluate your SEO success, track your website traffic and monitor your search engine rankings. There are various tools that can assist you in doing this, such as Google Analytics and Google Search Console. It’s worth noting that SEO is a continuous process, and it could take some time to realize the results. With the right strategy and method, you can enhance your website’s visibility in search engine results and attract more visitors.

Strategy 2: Content Marketing

Content marketing is the process of developing and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.The purpose of content marketing is to educate, engage, and entertain your audience, as well as build brand awareness and loyalty.

Developing valuable and engaging content-

In order to develop valuable and interesting content, you must know the needs and interests of your audience. Your content must be informative, fun, and useful to your target audience.

You can develop different types of content, such as blog posts, videos, podcasts, and infographics.

Types of content to include in your strategy-

Your content marketing plan must include a variety of content types, such as evergreen content that remains relevant over time and topical content that addresses current trends or events in your field. You also need to repurpose your content to appeal to various audiences and prolong its lifespan.

Marketing and distributing your content efficiently-

To maximize your use of content marketing, you have to market and distribute your content efficiently. You can distribute your content by sharing it on social media, by sending out email marketing campaigns, and by sharing it on other relevant websites or blogs. Paid advertising should also be an option for reaching an audience on a broader level.

Strategy 3: Social Media Marketing

Social media marketing involves using platforms like Facebook, Instagram, and Twitter to promote your brand and engage with customers. It provides businesses with an opportunity to connect with their audience on a personal level and build loyal relationships with their followers.

Selecting the right social media platforms for your business is crucial, as not all platforms are equally effective. You should choose those that align best with your audience and business objectives. Consider factors such as the age range and interests of your audience, as well as the type of content you plan to share on each platform.

Building a strong social media presence-

Building a strong social media presence involves creating a trustworthy brand voice, engaging with your audience, and sharing valuable content.

You can even utilize social media to execute promotions, giveaways, and other promotional campaigns to establish your brand awareness and enhance your audience.

Social media advertising and sponsored content-

Social media advertising provides a platform to reach a larger audience and promote your products or services directly to your target consumers. For instance, sponsored content, such as influencer marketing campaigns, can help establish trust and credibility with your audience.

Strategy 4: Email Marketing

Email marketing consists of sending out promotional messages or newsletters to an opt-in list of subscribers.It continues to be an effective method for connecting with your audience and promoting your products or services.

Creating an email list

Building a list involves creating informative and compelling content that motivates your readers to opt in for newsletters or marketing messages. Additionally, consider utilizing lead magnets, such as coupons or e-books, to attract more subscribers.

Making good email campaigns-

Good email campaigns need to be personalized, engaging, and context-specific. You can use automation and segmentation techniques to send targeted messages to specific groups of subscribers, such as customers who abandoned their shopping carts or those who have shown interest in certain products or services.

Tracking and analyzing your email marketing activities-

Tracking the usefulness of your email marketing activities consists of monitoring performance metrics like the open rate, click-through rates, and conversion rate. These are the four most important digital marketing tactics that companies need to be working on in order to expand their online presence and connect with their customers. Through these tactics and ongoing improvement of your strategy, you will be able to create a solid digital marketing campaign that works for you in achieving your business objectives and succeeding in the current competitive online world.

Conclusion

These are the four essential digital marketing strategies that businesses should focus on to enhance their online presence and engage with their customers effectively. By implementing these strategies and continually refining your approach, you can create a robust digital marketing campaign that helps you achieve your business goals and thrive in today’s competitive online landscape. At Daily Bread Consultancy, we specialize in guiding businesses through the digital world with expert strategies tailored to their specific needs. Whether you want to improve your SEO, run high-converting PPC campaigns, create engaging content, or strengthen your social media presence, get in touch with Daily Bread Consultancy today, and let’s boost your digital marketing efforts to the next level!

Digital Marketing Services

Google Grant Setup & Management

Utilise $10,000 per month of FREE PPC Advertising. Grow your charity online.

From £400 per month

Google Tag Management

Record meaningful events on your website, such as downloads, form submissions and purchases.

From £250 

SEO Services

Understand your audience, search intent, & create content that will rank organically.

From £400 per month

GMB Profile Management

Use our knowledge of SEO tactics to optimize your listing and smash the local competition.

From £250 per month

Pay-Per-Click Marketing

Let us take the hassel out of your PPC marketing and grow your business with Google Ads.

From £400 per month

The post The Core Four: Essential Digital Marketing Strategies appeared first on Daily Bread Consultancy.

The pricey impact of Google’s AI-overviews on your business

We’ve all heard a lot about AI in recent months, and you’ve probably tried using it in one form or another. The purpose of AI is to make our lives easier. 

At its best AI is good at increasing efficiency, automating tasks, improving decision-making, and enhancing customer experiences. But how it’s impacting your business is, to some extent, out of your control. 

For many charities and businesses their websites are the spine of their business. A good website informs people about who you are, what you offer, and provides a place for the sale of goods and services. For many businesses a website provides the only place for the sale of your goods and services.

So having your website found by your customers and supporters is vital.

 

What is the purpose of Google?

“Google’s mission is to organize the world’s information and make it universally accessible and useful, aiming to improve the lives of as many people as possible through technology and information access.” 

Google claims to be for the people. For many years they have built features in Search that are supposed to make it easier for people to find the information they’re looking for as quickly as possible. 

AI Overviews are designed to take this a step further, helping with more complex questions that might have previously taken multiple searches or follow-ups, while “prominently” including links to learn more.

But with AI-generated overviews answering your search queries, how many of us stop there and don’t bother to click through to other results? 

According to the Hoth

“Research found that when a website was featured in an AI Overview, it experienced an 8.9% drop”

This drop is actually less than many expected, but this combined with Google core updates, ever increasing competition, and a tough economic environment means that a lot of smaller businesses and charities are feeling the impact.

Don’t feel down and don’t give up!

Aggregated content in AI-overviews may only slightly reduce the chances of visitors landing on your site but this might be enough to discourage some businesses and organisations from regularly updating their websites. Why bother creating new content if it’s going to be scraped and repurposed by AI?

But while Google’s AI may reduce traffic to your site, it still can’t directly sell your goods or services. That’s where the competitive advantage remains in Google’s search results and why SEO and great web content still remains vital to your business. Organisations selling products or services will still benefit from traffic directed to their sites if Google deems that you provide quality. 

Google Ads

Sites that provide quality and rank well will continue to gain organic traffic but sponsored links will continue to feature above search results. Google makes a fortune from ad revenue and this will continue to thrive.

“While AI is pushing the boundaries of how we get information, it remains unlikely to replace Google’s lucrative ad model—driving traffic to websites that can close the deal remains a competitive advantage.” – Forbes

Many charitable organisations are aware of and utilise a Google Ad grant which provides them with free Google ads but these have limited functionality compared to paid for Google ads accounts.

To generate significant web traffic from Google ads still requires high performing landing pages as Google ads are incredibly competitive. Poor performing sites will result in very high cost per clicks or may not result in clicks at all.

“Google’s advertising model is built on the simple truth that people will pay to have their products seen. The future of traffic generation is paid, not just organic, especially when AI starts delivering answers directly in the search results.” – Charity Digital

What Google Can’t Do with AI:

Google’s AI is impressive, but it can’t replace human connection or unique insights. While AI is great at generating content based on SEO keywords, it lacks true relevance for specific niches or industries. If your content doesn’t stand out as original and meaningful, it may get lost in the AI noise.

For all organisations, this means the key to standing out isn’t just about following SEO trends. It’s about authenticity. AI can’t replicate the real impact of a personalised fundraising campaign, business offers or discounts, or the genuine connection you create with your audience. That’s where human creativity and empathy come into play.

 

Opportunities for Charities and Businesses:

Continuing to create regular, quality content that connects with your customers and audiences is the key to success.

While AI is a powerful tool, it’s not a replacement for human effort, especially when building meaningful connections. If you leverage AI wisely whether it’s for content creation, personalisation, or efficiency it can be an asset to your charity or business. Remember authenticity, creativity, and staying true to your mission will help set you apart.

If you feel that your organisation isn’t getting the customers or engagement that you require then Daily Bread Consultancy can help. Get in touch with us and explore how we can help you meet your goals.

 

#AIInMarketing #GoogleAI #GoogleTools #GoogleForGood #NonProfitMarketing #PPC #Charity

 

Digital Marketing Services

Google Grant Setup & Management

Utilise $10,000 per month of FREE PPC Advertising. Grow your charity online.

From £400 per month

Google Tag Management

Record meaningful events on your website, such as downloads, form submissions and purchases.

From £250 

SEO Services

Understand your audience, search intent, & create content that will rank organically.

From £400 per month

GMB Profile Management

Use our knowledge of SEO tactics to optimize your listing and smash the local competition.

From £250 per month

Pay-Per-Click Marketing

Let us take the hassel out of your PPC marketing and grow your business with Google Ads.

From £400 per month

The post The pricey impact of Google’s AI-overviews on your business appeared first on Daily Bread Consultancy.

Professionals utilise search engine optimisation to improve website visibility on search platforms like Google. It encompasses various strategic techniques aimed at driving organic traffic to your site, making it easier to attract web visitors. By understanding the basics of SEO and exploring its four main strategies, you can create a site that gains visibility and draws in a significant number of visitors.

On-Page SEO

On-page SEO involves optimising individual web page elements to improve search engine rankings. This encompasses content, keyword, and structural enhancements to enhance user experience and search engine relevance.

Key On-Page Optimisation Strategies:

Keyword Research and Implementation

• • Utilise advanced keyword research tools to identify relevant keywords that align with the target audience’s search intent.

• • Strategically integrate these keywords within page content and meta elements.

Content Development

• • Produce high-quality, informative, and engaging content that addresses user queries and provides value.

• • Content should demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

Meta Tag Optimisation

• • Optimise meta titles and descriptions to accurately reflect page content and improve click-through rates (CTR) from search engine results pages (SERPs).

Internal Linking Structure

• • Implement a strategic internal linking structure to facilitate site navigation for users and improve search engine crawlability.

• • This helps distribute page authority throughout the website.

Image Optimisation

• • Optimise images for web performance by reducing file sizes without compromising visual quality.

• • Employ techniques such as compression, resizing, and appropriate file format selection.
    Add descriptive alt text to images to improve accessability.

Mobile Responsiveness

• • Ensure website functionality and display are optimised for mobile devices to provide a seamless user experience across all screen sizes.

• • Prioritise mobile-first design principles, as search engines favor mobile-friendly websites.

Off-Page SEO

Off-page SEO encompasses external strategies to enhance authority and credibility within the online ecosystem. Key components include:

Backlink Acquisition

• • Secure high-quality backlinks from authoritative and relevant websites to improve domain authority and search engine visibility.

• • Emphasis should be placed on earning natural, editorial links rather than engaging in manipulative link-building practices.

Social Media Engagement 

• • Utilise social media platforms to distribute content and foster engagement with target audiences.

• • Strategic social media marketing can increase brand awareness and drive traffic to the website.

• • Platforms like LinkedIn, X (formerly Twitter), and Facebook should be used strategically to engage the target audience.

Guest Posting

• • Contribute valuable and insightful content to reputable industry publications to establish thought leadership and expand reach.

• • Guest posting provides opportunities to build brand recognition and generate referral traffic.

Technical SEO

Technical SEO encompasses the behind-the-scenes tactics that enhance your site’s performance and make it more appealing to search engines. Here are some key aspects to consider:

Site Speed Optimisation

• • Minimize page load times to enhance user experience and improve search engine ranking.

• • Implement strategies such as image compression, browser caching, and content delivery network (CDN) utilisation.

Mobile Responsiveness

• • Ensure optimal website functionality and display across all mobile devices.

• • Prioritise mobile-first indexing by adhering to responsive design principles.

XML Sitemap Implementation

• • Generate and submit XML sitemaps to facilitate efficient search engine crawling and indexing.

• • Sitemaps provide a structured overview of website content, improving discoverability

Website Security (HTTPS)

• • Implement HTTPS to provide a secure connection for users.

Schema Markup

• • Implement schema markup to help search engines understand the context of web page content.

Canonicalisation

• • Implement canonical tags to prevent duplicate content issues.

Local SEO

Local SEO aims to draw in customers from specific geographic areas, making it a crucial strategy for businesses that want to connect with their local community. Here are some effective ways to boost your local presence:

Optimise Google Business Profile

• • Maintain an updated GBP with current images, detailed descriptions, and accurate business information.

• • Consistently update the GBP to enhance local visibility.

Integrate Location-Based Keywords

• • Incorporate location-specific keywords into website content to improve search engine rankings for local searches.

• • Strategically place keywords to target the desired local audience.

Generate Customer Reviews

• • Solicit customer reviews to build trust and credibility.

• • Actively manage and respond to reviews to foster customer engagement.

Ensure NAP Consistency

• • Maintain Name, Address, and Phone number consistency throughout all online platforms.

Build Local Citations

• • Establish local citations on relevant online directories.

Implement Local Business Schema Markup

• • Utilise local business schema markup to provide search engines with structured data.

SEO Audits: Enhancing Your SEO Strategy

An SEO audit is a comprehensive analysis of your website’s performance in search engine rankings. It helps identify areas of improvement across all SEO categories—on-page, off-page, technical, and local SEO. Regular audits ensure that your strategies remain effective and aligned with search engine algorithm updates. Key audit elements include:

Technical performance checks (site speed, mobile responsiveness, security)

Content and keyword analysis (E-E-A-T, keyword relevance, and structure)

Backlink evaluation (quality and quantity of backlinks)

Local SEO assessment (Google Business Profile accuracy and local citations)

Enhance Your Website with an Effective SEO Strategy

Implementing a well-rounded SEO strategy is essential for improving your website’s visibility and drawing in organic traffic. By concentrating on on-page, off-page, technical, and local SEO, you can build a strong online presence that caters to your target audience’s needs.

For businesses looking for expert guidance in the intricate world of SEO, collaborating with a professional agency can be extremely advantageous. Daily Bread Consultancy focuses on SEO, PPC, digital marketing, and managing Google Business Profiles.

The post Types of SEO and Site Optimisation appeared first on Daily Bread Consultancy.

Google Tag Manager, commonly known as GTM, is a powerful tool that enables an enterprise to manage and deploy marketing tags, or code fragments, on the website or app without directly altering the code. In easing the tag management process, GTM saves time, reduces errors, and thus secures better data for decision-making.

In this comprehensive guide, we will discuss the benefits of using Google Tag Manager, show you exactly how to set it up, discuss some common mistakes to avoid, and share some best practices to help you squeeze the most out of this tool.

Benefits of Using GTM

Streamlined Tag Management

With GTM, you can add, edit, or remove tags without developers’ help. This flexibility reduces coding dependency and speeds up the implementation process of marketing initiatives.

Improved Website Performance

Using GTM ensures that your tags are efficiently managed and loaded asynchronously. It improves website performance by minimizing the impact of heavy or poorly implemented tags on page load time.

Enhanced Integration with Google Tools

GTM seamlessly integrates with tools like Google Analytics and Google Ads. It makes setting up features like Google Ads conversion tracking and advanced Google Analytics setup easier, ensuring accurate and reliable data collection.

Debugging and Testing Features

GTM includes a built-in debugging console that allows you to test and validate tags before publishing them. It reduces errors and ensures that your tags work as intended.

Cost Efficiency

Since GTM requires minimal technical expertise, businesses can reduce their reliance on external developers or IT teams, saving time and money.

Steps for Setting Up GTM

Create a Google Tag Manager Account

• Visit the Google Tag Manager website and sign up for an account.
• Create a new container for your website or app and copy the provided container code snippet.
• Paste the container code into your website’s HTML’s <head> and <body>

Set Up Your Tags

• Once the container is installed, log into GTM and navigate to the “Tags” section.
• Click “New,” select the type of tag you want to create (e.g., Google Analytics setup, Facebook Pixel, or custom HTML), and configure its settings.
• Specify the trigger for the tag, such as page views, form submissions, or button clicks.

Configure Triggers and Variables

• Triggers define when a tag should fire. Common triggers include page views, clicks, or specific URLs.
• Variables provide additional data to your tags. For example, a variable might store the value of a form field or the URL of a clicked link.

Test Your Tags

• Use the Preview mode in GTM to test your tags and ensure they are firing correctly.
• The debug panel will display which tags fired, their triggers, and any errors that occurred.

Publish Your Changes

• Once you’ve tested and validated your tags, click “Submit” to publish them live on your website.

Common Mistakes to Avoid

Skipping the Debugging Process

Always test your tags before publishing. Skipping this step can lead to tracking errors, inaccurate data, or broken website functionality.

Overloading the Container with Tags

Adding too many tags to your GTM container can slow your website and complicate management. Prioritise essential tags and review your setup periodically.

Not Defining Specific Triggers

Using overly broad triggers can cause tags to fire unnecessarily, leading to messy data. Ensure that each trigger is tailored to its specific purpose.

Neglecting User Permissions

Failing to set appropriate user permissions in GTM can expose your setup to unauthorised changes. Assign roles carefully to maintain control and security.

Improper Configuration of Google Ads Conversion Tracking

Incorrectly setting up Google Ads conversion tracking can result in lost conversion data. During setup, double-check your conversion IDs, labels, and triggers.

Best Practices for GTM

Organise Your Workspace

• Use clear and consistent naming conventions for tags, triggers, and variables.
• Group similar tags together and label them according to their purpose, such as “Analytics Tags” or “Ad Tracking Tags.”

Use Built-in Tags When Possible

Take advantage of GTM’s library of pre-configured tags, such as those for setting up Google Analytics and tracking Google Ads conversions. These tags are optimised for optimal performance and are easier to implement.

Version Control

Whenever you change GTM, create a new version and include a descriptive name. It allows you to track changes and roll back to previous versions if needed.

Leverage GTM Templates

Custom templates can standardise your tags and simplify the implementation of complex tags. Explore the GTM community template gallery for valuable options.

Regularly Audit Your Tags

Conduct periodic audits to identify redundant or outdated tags and triggers. Removing these can improve website performance and reduce confusion.

Enable Google Tag Manager’s Built-in Variables

Activate built-in variables like Page URL, Click Text, and Referrer to enhance your tracking setup without extra configuration.

To Conclued

Google Tag Manager will help organisations take digital marketing to the next level. From efficient tag management to seamless integrations with tools like Google Analytics setup and Google Ads conversion tracking, GTM truly empowers marketers with control and flexibility.

Following the steps mentioned above for setting up, avoiding some prevalent mistakes, and following best practices will ensure that your implementation of GTM is robust and bug-free. Whether tracking users’ behaviors, optimising ad performances, or improving site functions, GTM has become a ‘must-have’ tool in every marketer’s digital toolkit.

Get started with Google Tag Manager today with Daily Bread Consultancy and unlock new possibilities for data-driven decision-making and marketing success!

 

The post Complete Manual for Successfully Implementing Google Tag Manager appeared first on Daily Bread Consultancy.

Google My Business is a great tool. It can help you improve your online presence. It can also increase customer engagement and visibility for your business. However, many businesses do not use it to its full potential. If you want to stand out in search results and attract more customers, this guide will reveal how to optimize your GMB performance.

Complete and Optimise Your Profile

Your Google My Business profile is often the first impression for potential customers. To make it count:

Provide Accurate Information:

Make sure your business name, address, phone number (NAP), and website URL are the same everywhere.

Select Relevant Categories:

Pick primary and secondary categories that best describe your business.

Add Business Hours:

Update your hours, including holiday schedules, to build trust with customers.

Write a Compelling Description:

Highlight what makes your business special while using important keywords.

Use High-Quality Photos and Videos

Visual content is key for grabbing attention and building trust:

Add Photos of Your Business:

Include pictures of your shopfront, interior, products, and team to show your brand.

Use Videos:

Share videos of your services, customer testimonials, or behind-the-scenes clips to tell a story.

Regular Updates:

Post new visuals often to keep your profile fresh.

Encourage and Manage Reviews

Reviews are important for customer decisions:

Ask for Reviews:

Politely ask happy customers to leave reviews on your GMB profile.

Respond to Reviews:

Thank customers for positive feedback. Address negative reviews professionally to show you care.

Use Keywords:

Incorporate relevant keywords naturally in your responses to boost local SEO.

Use Google Posts

Google Posts are a great way to share updates, promotions, and events on your profile.

Promote Offers:

Show special discounts or limited-time deals.

Share News:

Announce new products, business milestones, or industry updates.

Include CTAs:

Add clear calls-to-action like “Learn More,” “Call Now,” or “Book Today” to boost engagement.

Monitor Insights and Analytics

Google My Business gives useful insights to track performance and improve strategies.

View Search Queries:

See what keywords customers use to find your business.

Analyse Engagement:

Track clicks, calls, and direction requests to measure interest.

Identify Trends:

Use data to change your content and offerings based on customer behavior.

Conclusion

Optimising your Google My Business profile is more than just filling out forms. It’s about showing off your brand to attract and keep customers. To get the most out of GMB, complete your profile. Engage with your audience. Use local SEO. This will help your business stand out in a competitive online world. Start using these tips today and see your Google My Business performance improve!

The post Unlocking the Secrets to Improve Your Google My Business Performance appeared first on Daily Bread Consultancy.

What is a Google Charity Grant?

Google charity grants (or Google Ad Grants as they are also known) work just like a paid for Google Ads account, providing online search advertising. People use Google to search for information and the top few results are usually adverts. In the example above you can see that “Homelessness services” was the search query and the first result is an Ad for Porchlight.

Get $10,000 per month of PPC advertising for FREE!

You can tell the difference between Ads and organic listings because they have now ave Sponsored in bold next to them (they used to say Ad).

If you’re a qualifying nonprofit / charity, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.

Whilst a Google Ad Grant can be incredibly powerful for your charity, there are a few points to keep in mind:

• Your ads will be entirely text-based (no videos or images).
• They’ll appear only on Google search results pages, in positions below the ads of paying advertisers.

Who is Eligible for a Google Grant?

If you’re applying for a grant for a UK registered charity then you are in luck as the UK is an eligible country.

To qualify for a Google Ad Grant, your charity must:

• Hold valid charity status. (See the Google for Nonprofits site for definitions of charity status in your country.)
• Acknowledge and agree to Google’s required certifications regarding non-discrimination and donation receipt and use.
• Have a high-quality website that meets the Ad Grants website policy.
• Get approved through the Ad Grants pre-qualification process after your organisation is enrolled in Google for Nonprofits.

There are, however, some exceptions. You organisation can’t qualify for the Google Ad Grant if it is a:

• Hospital or healthcare organization (nonprofits working in the healthcare sector, such as Autism Hampshire or Wessex Cancer Trust, still qualify)
• Government entity or organization
• School, academic institution, or university (check out Google for Education for its schools program). Philanthropic arms of educational institutions are eligible.

How to apply for a google grant

You can apply for a Google charity grant by visiting the Nonprofits site. Your charity will need to meet the eligibility criteria (above).

And you will need a gmail account that will become the administrator account with Google Nonprofits. Once set up you can add additional users and administrators to the account.

You will also need a TechSoup validation token and some additional details about your organisation.

What is a TechSoup validation token?

A TechSoup validation token is a unique code that enables nonprofits / charities that have been validated by TechSoup to obtain nonprofit offerings from partners such as Google.

To get your TechSoup token you will need to register for an account with Charity Digital. As an aside, you may find Charity Digital to be a very useful resource for your charity. With a Charity Digital account registered charities can access discounted software and hardware.

In some cases, it can take up to 30 days to be validated and TechSoup may contact you to request additional information or documentation.

Once your charity has been validated, you can access your TechSoup Validation Token. It will look something like this: 123a4576@1b234c5de67890000. This code is needed for your Google Nonprofits application.

Two types of Google Ads Grant setup

There are two ways of setting up your grant account. There is a version for Google Ads beginners and one for more experienced advertisers. Follow the links for a step by step guide.

We recommend the beginners version if you have no experience in managing Ad words or other types of PPC accounts. This basic / beginners version utilizes Smart campaigns for quick and easy set-up, minimal ongoing management, and automated performance insights. You’ll save time and your account will not be subject to Ad Grants’ performance and conversion tracking requirements.

The advanced version for experienced advertisers gives the user a lot more control over the account and if well managed will provide much greater results for your charity.

We can help you set up and manage the advanced version of the grant account to maximize the impact it can have for your charity.

The advanced version is subject to performance and conversion tracking requirements but it is this measurement that will provide your organisation with the valuable data that can be used to improve your organization.

Understanding the terms that people use to find your website, what they do once on your site, and what the pain points are that cause them to not take the actions you want them to take can be the difference between success and failure. Understanding your website audience can help you to further demonstrate the impact of your organisation and provide what your beneficiaries want and need.

How to track conversions

Google Tag Manager is a great free tool that can be used to track specific actions on your website without having to edit your website code. Track what happens after someone interacts with your ads — whether they’ve donated, purchased, called your support line, signed up for your newsletter, or downloaded your app.

When someone completes an action that you’ve defined as valuable, these completed actions are called conversions. Using Google Tag Manager we can set up tracking code on your site and measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google Ad Grants policy requires active and accurate conversion tracking.

How to set up a google ad grant account

First you must enroll in Google for Nonprofits. This needs to be set up before you can apply for the Ad Grant. And as mentioned above, this gives you access to their other services – G-Suite, YouTube Nonprofits programme and Google Earth and Maps.

Once you have enrolled and have been accepted with Google for Nonprofits you can apply for a Google charity grant.

Step 1

First set up your Google Ads account. You can do that using this link

• Choose the appropriate billing country and time zone for your charity.
• Choose USD as the currency (This is a grant requirement – DO NOT USE GBP).
• Click submit.
• Once you’re in your new (empty) Ad account, make sure to record your customer ID in the top right corner (XXX-XXX-XXXX format).
• Never enter any payment / credit card information — even if it asks for it. Ignore any screens or emails that request payment information. If you do input this info, you’ll be setting up a standard paid account, not a Grant account, and you’ll have to start the process all over again.

Step 2

Fill out the 10-minute pre-qualification survey provided by Google to give them a better sense of your charity’s goals and to help them improve your Google Ad Grant experience.

Step 3

Complete the Ad Grants training. The training involves watching a 5-minute training video and completing the following quiz. The video explains policy requirements, guidelines and best practices for managing your account. You do need to pay quite close attention as you will not be approved for pre-qualification if the training and quiz aren’t completed correctly!

Step 4

This is the final step in pre-qualification. You can now you submit your new account, survey responses, and training results for review:

1. Sign in to your Google for Nonprofits Account
2. Look for the option to “Activate” under Google Ad Grants
3. Use your customer ID (XXX-XXX-XXXX format, from the top-right corner of your account)
4. Provide an answer to the “How did you hear about Google Ad Grants?” question
5. Submit your account by clicking “Enroll”
6. You should hear back from Google about your pre-qualification submission within 5 business days.

Completing your Google Ads Grant setup

Once your charity has been approved for pre-qualification, it is time to set up your first campaign. Google provides a useful guide for setting up a Smart campaign if you’re a beginner. Or you can follow the expert activation guide and campaign set-up instructions instead if you’re an experienced advertiser.

Consider which pages on your site you’d like to drive traffic to. What actions do you want people to take on those pages? What keywords or search queries will lead them there?

Nearly there

Once you have completed every step in the enrollment guide, you can then submit your account for the final review. Follow the same process you did to submit for pre-qualification. Google will then get back to you within 10 business days.

As soon as you get the go-ahead from Google, you can start spending up to $329 per day through your free Google Ads Grant account.

A few last points to mention

If you have gone for the advanced setup then make sure your account is complying with all of the Ad Grant requirements, including:

• Log in and make some changes to the account at least once every 2 months. To get the most out of the account you will need to do this a lot more.
• Have at least one goal set up in Google Analytics so you can measure the impact of Google Ads traffic to your site. Start with this how to set up Google Analytics goals guide.
• Maintain a 5% clickthrough rate (for the whole account) and a keyword quality score of 2 or higher
• Complete Google’s surveys about the impact of the program (they usually send a survey annually)

Your Ad grant challenge

Your next challenge is to try and spend the full grant every month. The $10,000 monthly budget is use-it-or-lose it, so aim to max it out every month to get as much web traffic as possible. This can be easier said than done, especially for smaller charities with smaller websites and less web content.

Regularly optimise your account. Keep working on it to improve it over time and generate even more impact for your cause.

It is the quality of the traffic visiting your charity website that is important. Not just the quantity of visitors.

For instance, if you run a homelessness charity, it’s likely that you will attract more valuable prospects by targeting a key term such as “volunteering for a homeless charity,” rather than “homelessness.” That is because there’s a good chance that someone searching for “volunteering for a homeless charity” is looking for information on volunteering for a homeless charity … and that person could be perfect for you!

Optimising for broad terms, such as “homelessness” has its place. But there is no doubt that a broad keyword will attract a more generic audience. And they might not be looking for what you have to offer. Instead, be more specific and go for the relevant, long-tail keywords.

Ad Relevance

Your ads also need to have strong relevance to the keywords you have set, you’ll want to include them in your ad copy.

And they need to have strong relevance to the landing page experience.

You can’t bid for the keyword “Adidas shoes”, create an ad that says “discount Adidas shoes online,” and then have a landing page that only sells Nike shoes. Google won’t run those ads as they are not relevant to the search intent, and Google’s mantra is to provide the best user experience.

Similarly, you will rarely have your ads shown if you run a diabetes charity but have pages with very little information on them. Even if your page experience is relevant, if there are hundreds of similar but better (in Google’s opinion) pages that people are trying to send ad traffic to, then Google will serve those ads ahead of yours.

Despite having existed for over 17 years, many charities are still unaware that they could access a significant grant from Google to help them.

Whether you are looking to recruit more volunteers, increase attendees at your events or share the impact that your work is having on your beneficiaries, having a well-managed Google grant account can help.

Need help? Get in touch

For the past 9 years Sam has been managing Google Ad Grant accounts for charities and Paid Ad accounts for businesses. Otherwise known as PPC (Pay Per Click) marketing. Sam is Google certified and is passionate about online marketing and the power that the internet can have for good.

Combining effective ad management with specific, relevant web content can result in an incredible transformation for your charity or business. Content that has been optimised for well-researched long-tail key terms and is targeted at an audience local to your location can lead to an uplift in all areas of your charity business.

The post 101 Guide to Google Ad Grant Management appeared first on Daily Bread Consultancy.

Something to remember is that a quality website design is not just about great design; it is a valuable tool for business. The tasks of creating and strengthening websites to boost conversions lead to the creation of online platforms that stimulate users to take actions.

This guide delves deep into the essential components of creating visually appealing websites to maximize conversions. It talks about knowing user experience details, using design elements well, and ensuring it works on mobile devices; we’ll discuss everything needed.

Understanding User Experience

Clarifying the User Experience (UX) is necessary to create an excellent website. It is about making a site visit enjoyable and helping users efficiently find what they are looking for. Therefore, it is essential to consider all these aspects: how users treat the website, what interests them, what they do, and what problems they may be concerned with.

The level of comfort that the user is experiencing is directly relatable to the ease of understanding and movement throughout the site, where they feel the website’s responsive design and don’t feel rushed and annoyed by having to click endlessly.

Elements of Effective Website Design

Effective website design hinges on several key elements that enhance both aesthetics and functionality:

• Layout and Structure: Organized, clean layouts improve usability and make content easily digestible.
• Visual Appeal: Attractive color psychology schemes, high-quality images, and professional fonts capture and retain user attention.
• Navigation: Intuitive, simple navigation menus allow users to find information quickly without confusion.
• Content Quality: Clear, concise, and relevant content tailored to the audience enhances engagement and credibility.
• Call to Action (CTA): Strong CTA buttons direct people to their desired actions, like registering or buying something.
• Accessibility: When we make a website accessible, all people, even those with disabilities, can use the website well.

Optimising for Conversion

Making your website better for conversion means making changes so more people do what you want them to do. You begin by doing A/B testing and trying out various versions of parts of the website to see which ones work best at getting more conversions. Collecting user feedback is very important because it gives us an understanding of what needs to be improved.

Solid and clear calls to action are necessary. They must catch the eye and motivate users to move forward. For better Conversion Rate Optimization (CRO), add customer reviews, official certificates, and promises because they can significantly increase a website’s credibility and make visitors feel more secure. It is also essential to have a fast-loading site because websites that load quickly usually keep users on the page longer.

Mobile Optimisation

Making a website mobile-friendly is no longer a choice; every online business must find the right path for a mobile-friendly online presence. As more website traffic is currently on smartphones and tablets than personal PCs, your website should operate efficiently on smartphones and tablets moving forward. This means that better mobile optimization requires changes to fit different screen sizes.

It is essential to make websites load fast because people using phones will immediately disappear if it’s slow. Furthermore, the touchscreen should be easy to use, with buttons that are simple to click and menus that are easy to find. Also, consider what mobile users need by giving options like services based on their location or more accessible forms to fill in so they interact more.

Measuring Success with Analytics

Understanding the effectiveness of your website design and conversion strategies relies heavily on website analytics. Incorporating tools like Google Analytics provides valuable insights into user behavior, traffic sources, and the frequency of desired actions on your site.

The information helps you identify the parts of your website that work well and those that might need improvement. Important things to look at are how often people leave quickly, the number of page visits, how long they stay on average, and how usually they achieve what they set out to do. Moreover, by dividing data, you can understand how various groups use your website, which lets you make tailored enhancements.

Want to improve your website?

To understand how users experience your website, you must implement good design features and make it work on mobile. Every part is essential for drawing in visitors and turning them into customers. Often, checking the data helps you know if your methods are working well and keep up with what users want.

If you want to improve your website, consider working with Daily Bread Consultancy. We know how to implement these ideas well.

Daily Bread Consultancy is well-known for transforming theoretical information into real-world achievements, which makes it a perfect option for companies that want to increase their internet interaction and sales. Contact Daily Bread Consultancy if you need help with the problematic parts of improving your digital presence.

The post Website Design and Conversion Optimisation: A Comprehensive Guide appeared first on Daily Bread Consultancy.

The competitive world of digital marketing services always requires standing out to grasp the consumers’ interest. Google Ads is a powerful assistant that allows users to use the platform to its full potential. But it is not enough to launch ads. They also need to be seen.

Ad extensions are irreplaceable components that create additional depth and charisma for online marketing agencies. These appendices also help users choose ads that appeal more; most importantly, there is no need to pay extra. This article will explore the ad extensions domain and how they can help increase your Google Ads visibility.

Understanding Ad Extensions

Ad Extensions are a powerful tool used to increase the scope and power of your core ad. Additionally, extensions are accompanied by extra bits of information and functionality that help you “promote” details from your business, product, or promotion, making the ad more informative and visually appealing to potential users.

It also offers multiple options for the user on how they will interact with your ad, which takes up more space on the page and boosts predicted click-through rates (CTR).

Ad extensions can appear in various forms on the ad. These appear as phone numbers, website links, customer reviews, etc., and you can select which extensions you believe would go well with your advertising strategy corresponding to your marketing.

Some of these extensions are manual, which means you can customize these to show your unique business offering, promotion, or whatever qualifies as your USP to decide what you think will connect more with your target market.

Using ad extensions to your advantage will improve the performance of your Google AdWords management. These extensions provide more information and opportunities to the users, making your ad look more engaging.

Types of Ad Extensions

Google My Business Management offers many ad extensions you can create manually or automatically, including options such as Google Tag Manager Service and Google Ad Grants for nonprofits.

You must create manual versions by providing content or pictures, whereas automated versions will be generated using data gathered from your website and Google Ads account.

However, manual ones offer more control, while automated ones are a choice when you are short on time. Some popular ad extensions for Google Business Profile services are as follows:

• Sitelink Extensions: Whether manually created or auto-generated, these extensions provide you with links to pages on your website. You can link to some areas that offer more information that interests potential clients in exploring the relevant pages. For example, as a footwear company, the site link extensions can redirect clients to women’s sneakers, men’s boots, and special sales categories. Using site link extensions eliminates the need to browse and allows the viewer to move directly to the preferred product or category page.
• Callout Extensions: When manually or auto-generated, these 25-character snippet texts attached to your ad description describe more about the advertisement. A Callout Extension is an opportunity to state your unique qualities, such as being sustainably made, offering free shipping, or offering other competitive services.
• Structured Snippet Extensions: When automatically generated, you can list various services or products you offer. The manually generated categories are similar to callout snippets, but Google must provide the header. The artist can select the “service catalog” header and list the other items, such as prints, originals, and custom portraits.
• Location Extensions: Just like site link extensions, whether manually or auto-generated, these allow you to enter your business address and help customers locate your physical store. If you sell your goods in significant stores, Google can provide affiliate location extensions that help clients identify the nearest retailer.
• Call Extensions: Like location extensions, call extensions allow you to add your phone number. The difference with callout extensions is that they operate manually, as none of them are automatically generated. Google may include your phone numbers on location extensions automatically.
• Review Extensions: They are manually added alongside the description. These are brief positive, top reviews and as many good ratings or testimonials as possible in the advertisement. The extensions boost the customer’s trust in your product and can convince the user to make a buying decision.

Maximizing Ad Extension Performance

To maximize Ad extension performance, you must prioritize relevance by ensuring that your extensions closely match your ad content and users’ questions. The purpose of Ad Extension is in addition to other essential tools such as Google Analytics management.

Additionally, utilizing tools such as Google Ads grant management for nonprofits is necessary. Variability should also be well captured, with different extensions in your activity to allow users to view a broader version of your business solutions.

Secondly, a powerful call-to-action in your ad extensions can be very promising in driving user activity. Finally, extension performance should constantly be monitored and tested with measurable key performance indicators for improved competition.

Additionally, there should be a premium mobile experience to suit the majority of mobile searches, aided by effective Ad Grants management.

Conclusion

Ensuring the proper use of ad extensions is essential to boosting Google Ads visibility. Businesses can optimize ad performance by focusing on relevance, variety, and strong calls to action. Businesses can also achieve comprehensive digital marketing success by leveraging marketing strategies from pay-per-click agencies alongside search engine optimization services and nonprofit Google grant management. To refine your marketing strategy, explore the differences between SEO and PPC.

The post Exploring Ad Extensions: Enhancing Your Google Ads Visibility appeared first on Daily Bread Consultancy.

1. Text to Speech

The first option on the toolbar (pictured right) is Text to Speech. By clicking on this option website content can be read back clearly in a native voice in over 20 languages. This aids people with visual impairments or hidden disabilities. It also opens up your site to international visitors.

The user can decide the language they want and when the toolbar will speak. Either when hovering over text or when the text has been highlighted. These options give the user control to improve their web experience.

2. Increase / Decrease Font Size

The next two menu options on the toolbar (+ / – ) allow the user to easily increase or decrease the font size.

To increase the font size on the page, click on the ‘+‘ button. The font will increase by 1 increment. Continue clicking the + button until you have your desired size. To decrease the font size on the page, click on the ‘–‘ button. The font will decrease by 1 increment. Continue clicking the – button until you have your desired size. 

Users can easily reset the sizing by clicking on the reset button next to the + and – buttons.

3. Text Options

In addition to controlling the font size, toolbar users can select different types of font, text colour, line spacing, and letter spacing.

Provide your website visitors with the tools to customise their fonts, colour and spacing preferences to meet their needs.

To change the font on the page, toggle on the ‘Font Type’ button and choose your desired font from the drop-down list. Once you select a font it will apply to all text on the page. Click on another font to change it. To turn off Font Type, and reset to default, toggle off the ‘Font Type’ button.

To change the text colour, toggle on the ‘Text Colour’ button and choose your desired colour. You can also choose a custom colour by clicking on the Custom box. Once you select a colour it will apply to all text on the page. Click on another colour to change it. To turn off text colour, and reset to default, toggle off the ‘Text Colour’ button.

4. Magnifier Options

The fifth button on the toolbar is for Magnification and Reading. This tool provides a variety of Magnification and Reading options for your website users.

The features include:

• Draggable magnification window with levels of 50-500%
• Magnification window can be enlarged to cover the whole webpage
• Full screen masking in colours and opacity of choice
• Reading Ruler customisation of; size, colour and opacity
• Pinhole Ruler customisation of; size, colour and opacity

To use the magnifier, toggle on the ‘Show Magnifier’ button in the Magnifier Options menu. A magnifying glass window will appear.
To increase or decrease the zoom level click on the ‘Zoom’ + and – buttons.
To increase or decrease the width of the magnifying glass window, click on the ‘Width’ + and – buttons.
To increase or decrease the height of the magnifying glass window, click on the ‘Height’ + and – buttons.

5. Screen Masking

The next function the toolbar offers is Screen Masking. 

Users can add a coloured tint to mask to the website. They can use a preset colour or set a custom colour by clicking on the ‘Custom’ box. Users can change the level of opacity by using the ‘Opacity’ + and – buttons. To turn off screen mask, and reset to default, toggle off the ‘Show Screen Mask’ button.

To use screen masking, toggle on the ‘Show Screen Mask’ button and choose your desired colour. Once you choose your colour the screen will be tinted. Click on another colour to change it.

6. Reading Ruler

The Reading Ruler function on the toolbar offers users a tool that can help them to focus on text, line by line.

To apply a Reading Ruler to the page, toggle on the ‘Reading Ruler’ button. A black reading ruler will be applied to the screen. Use your mouse to move the reading bar up and down the screen as required. You can change the colour of the reading bar by clicking on your desired colour.

You can also choose a custom colour by clicking on the Custom box. To increase or decrease the opacity of the reading ruler, use the Opacity’ + and – buttons. To increase or decrease the size of the reading ruler, use the ‘Size’ + and – buttons. To turn off reading ruler, and reset to default, toggle off the ‘Reading Ruler’ button.

7. Speech Recognition / Dictate to text

With the highly accurate Speech Recognition feature (that can recognise over 100 languages), website visitors can fill out contact forms, input checkout information or interact in a live chat session, all with their voice.

Use speech recognition to dictate text onto the page in your chosen language. Speech Recognition is defaulted to English on opening. To change your language to dictate in, access the settings menu on the main toolbar. Select your language from the Speech Recognition drop-down list. To access speech recognition, click on the ‘Speech Recognition’ button.

Toggle on the ‘Activate Speech Recognition’ button. You may need to grant your browser access to your microphone at this stage. Now place the cursor where you want to dictate.

You can dictate into any text field on the webpage. Start to dictate and your text will appear on the screen. To stop speech recognition, toggle off the ‘Activate Speech Recognition’ button.

Dictate something into the contact form below to test out the speech recognition tool.

8. Page Translation

Use Page Translation to translate the page into your desired language. Select your preferred language from the drop-down list menu. Once selected, your page will be instantly translated into your chosen language.

Massively increase your international reach with Page Translation. Our accessibility tool translates your content into over 80 languages and can be used in conjunction with Text to Speech and Speech Recognition for even greater accessibility.

9. Simplify Page

Use Simplify Page to convert webpages to simple text pages without images or formatting.

Click on the Simplify Page button to test it out. To stop this tool just click the X in the top right corner of Simplify Page window.

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