Digital Marketing Services
Daily Bread Consultancy is a consortium of digital marketing consultants. We formed in October 2016 to provide strategic thinking, specialist, and affordable digital consultancy services to charities and growing businesses.
We’ll drive traffic to your websites, help you gain new customers, and sell more of your products and services. And as a Google Partner organisation you can be safe in the knowledge that we are trained to market your business to the highest standard.
We use an integrated data-driven approach to our digital marketing services that will help you grow your business online.
We help businesses and charities understand who their customers are and what their customers want.
How do we know what your customers want? We don’t, yet! But we do know how to find out.
Through mining your website, analytics and ads accounts for data, and through direct communications with your customers, we can provide you with greater insight and greater returns.
We can help you with:
- Website Health Check and Digital Reviews
- Search Engine Optimisation
- Google Ads Grant Management
- Google Grant Training
- PPC Marketing
- Google Business Profile Management
- Digital Marketing Strategy
- Analytics Setup and Reporting
- Google Tag Management
- Conversion Rate Optimisation
- Competitor Analysis
- Keyword Research
- Facebook and Instagram Advertising
Website Health Check and Digital Reviews
Before you consider making any changes to your website, social media marketing, branding or more, and especially before you spend any money, you should make sure you fully understand what you already have.
How much traffic does your website get? Where does it come from? What search terms lead people to your site? What actions do they take on your site? Is your site converting?
We can help you answer all of these questions and more. A website health check and digital review will give you valuable insight. And as a result can save you a fortune. We can analyse your site, your industry, and your competitors to show you what opportunities there are for growth.
Our consultants have been supporting charities and businesses with digital reviews and marketing strategy since 2011. And we are ready to help you.
SEO Services: What is SEO and do I need it?
From £400 per month
An important part of our digital review process is to look at SEO and identify how well optimised your website is for search engines like Google. SEO is the art of getting your website found in a Google search (or other search engine) for the terms that you want to rank for and plays a fundamental role in all of our digital marketing services.
For example, if your business is to sell luxury yachts, you will attract many more valuable prospects by targeting a specific key term, with clear intent, such as “Discount BARBARA Superyachts by Oceanco,” rather than the broad term“Yacht.” That is because there’s a good chance that someone searching for “Discount BARBARA Superyachts by Oceanco” is looking to buy that specific Super Yacht.
Optimising for broad terms, such as “Yacht” has its place. But there is no doubt that a broad keyword will attract a more generic audience. And they might not be looking for what you have to offer. Instead it is important to be more specific, know your customer intent and focus on the relevant, long-tail keywords.
There is a lot of jargon that surrounds SEO. And “on page” and “technical SEO” work can be, well, technical. We will clearly explain the “quick wins” that can be done to improve your SEO performance, and will provide you with a full audit of improvements that will help you achieve your goals.
Read more about our SEO Services here.
Measure the key actions people take on your website
Website tags are little bits of code that enable us to track website behaviours via Google analytics. These are vital to measure website conversions and ROI (return on investment).
You’ll want to know how many people from your Google ads, Facebook ads and other paid marketing campaigns convert to know that your ad spend is worthwhile.
You may also want to know how many people complete specific actions on your site, such as complete a contact form, call your phone number, complete a purchase, or download a brochure. This insight can help inform design improvements on your site to maximise the impact.
Google Grant Management
From £400 per month
Google ads are a powerful marketing tool that will help you get in front of customers when they’re searching for businesses like yours.
Using Google ads we help businesses attract new customers at a fraction of the cost of traditional advertising. And as a Google Partner organisation you can be safe in the knowledge that we are trained to market your business to the highest standard.
We’ve also helped charities like Autism Hampshire, Step by Step, and Wessex Cancer Trust attract new donors, new service users, and reduce staff recruitment costs through effective management of Google ad grants.
Charities can access $10,000 of free PPC advertising through Google ad grants. Get in touch with us today to find out how we can help your charity.
Or read more about our Google Grant Management Service
“Sam has increased our web traffic by 700%. Just amazing.
He became part of the team instantly, redesigned our website. The new design means we are able to offer a much better online experience for people looking to learn more about our charity and donate.
His knowledge and speed when working is such a breath of fresh air, often able to do anything asked of him! Having his support even 2 days a month has made a huge difference to our comms team, and digital reach. I whole heartedly recommend Sam if you want to boost your digital comms strategy.”
Digital Marketing Strategy
Our consultants can work with you to produce a digital marketing strategy that is right for your business and goals.
The purpose of a clear strategy is to provide your organisations with a detailed road map that will take you from your current position to where you want to be, achieving what you want to achieve. If you want to grow your audience, increase your customer base, or expand your reach then contact us today.
Google Analytics 4 Setup and Reporting
Improving the insight your organisation has into your web audience can make an incredible difference to your business. Using a data driven approach to your decision making can save you money and significantly improve your profitability.
You may already have GA4 set up for your website but without professional configuration and data analysis it won’t provide you with a full and accurate picture.
We can help configure analytics for your business and provide you with detailed reports that will provide value and will help you to make the best decisions. Book a call now or read more about our GA4 set up service.
Conversion Rate Optimisation
Reviewing the processes involved in online donations, online purchases, and other online sales points that require multiple steps to completion enables us to find out the pain points. By finding out where drop offs occur, people that start the process of making a donation but don’t complete it, we can improve the process and increase conversion rates.
We can help you to discover who is competing with you for the terms that you want to rank for. By understanding your competition we can make inroads towards your business performing better than theirs. This will lead to increased market share, more profit or more donations.
Get in touch with us today and find out how we can help you outperform your competitors.
An important part of developing your webcontent, improving your SEO, and ultimately increasing your turnover comes from keyword research.
Getting the foundations right gives you something solid to build your business on. We can show you what keywords will be most effective for your business and help you rank for them.
Facebook and Instagram Advertising
Effective Facebook and Instagram advertising campaigns can result in fantastic exposure for your brand and amazing sales if managed correctly.
We can help you with understanding how to target the right audiences, improving your ads, and generating greater results.
Book a call with us today to find out how our digital marketing services can help your business flourish.