Digital Marketing Services
We help businesses and charities understand who their customers are and what their customers want.
How do we know what your customers want? We don’t, yet! But we do know how to find out.
Through mining your website, analytics and ads accounts for data, and through direct communications with your customers, we can provide you with greater insight and greater returns.
We can help you with:
Before you consider making any changes to your website, social media marketing, branding or more, and especially before you spend any money, you should make sure you fully understand what you already have.
How much traffic does your website get? Where does it come from? What search terms lead people to your site? What actions do they take on your site? Is your site converting?
We can help you answer all of these questions and more. A digital review will give you valuable insight. And as a result can save you a fortune. We can analyse your site, your industry, and your competitors to show you what opportunities there are for growth.
Our consultants have been supporting charities and businesses with digital reviews and marketing strategy since 2011. And we are ready to help you.
What is SEO and do I need it?
An important part of our digital review process is to look at SEO and identify how well optimised your website is for search engines like Google. SEO is the art of getting your website found in a Google search (or other search engine) for the terms that you want to rank for and plays a fundamental role in all of our digital marketing services.
For example, if your business is to sell luxury yachts, you will attract many more valuable prospects by targeting a key term such as “BARBARA Superyacht by Oceanco,” rather than “Yacht.” That is because there’s a good chance that someone searching for “BARBARA Superyacht by Oceanco” is looking for that specific Super Yacht.
Optimising for broad terms, such as “Yacht” has its place. But there is no doubt that a broad keyword will attract a more generic audience. And they might not be looking for what you have to offer. Instead it is important to be more specific, know your customer and focus on the relevant, long-tail keywords.
There is a lot of jargon that surrounds SEO. And “on page” and “technical SEO” work can be, well, technical. We will clearly explain the “quick wins” that can be done to improve your SEO performance, and will provide you with a full audit of improvements that will help you achieve your goals.
Website tags are little bits of code that enable us to track website behaviours via Google analytics. These are vital to measure website conversions and ROI (return on investment).
You’ll want to know how many people from your Google ads, Facebook ads and other paid marketing campaigns convert to know that your ad spend is worthwhile.
You may also want to know how many people complete specific actions on your site, such as complete a contact form, call your phone number, complete a purchase, or download a brochure. This insight can help inform design improvements on your site to maximise the impact.
Google Ads/Grant Management
Google ads are a powerful marketing tool that will help you get in front of customers when they’re searching for businesses like yours.
Using Google ads we help businesses attract new customers at a fraction of the cost of traditional advertising. And as a Google Partner organisation you can be safe in the knowledge that we are trained to market your business to the highest standard.
We’ve also helped charities like Autism Hampshire, Step by Step, and Wessex Cancer Trust attract new donors, new service users, and reduce staff recruitment costs through effective management of Google ad grants.
Charities can access $10,000 of free PPC advertising through Google ad grants. Get in touch with us today to find out how we can help your charity.
Digital Marketing Strategy
Our consultants can work with you to produce a digital marketing strategy that is right for your business and goals.
The purpose of a clear strategy is to provide your organisations with a detailed road map that will take you from your current position to where you want to be, achieving what you want to achieve. If you want to grow your audience, increase your customer base, or expand your reach then contact us today.
Analytics Setup and Reporting
Improving the insight your organisation has into your web audience can make an incredible difference to your business. Using a data driven approach to your decision making can save you money and significantly improve your profitability.
You may already have Google analytics set up for your website but without professional configuration and data analysis it won’t provide you with a full and accurate picture.
We can help configure analytics for your business and provide you with detailed reports that will provide value and will help you to make the best decisions. Book a call now.
Conversion Rate Optimisation
Reviewing the processes involved in online donations, online purchases, and other online sales points that require multiple steps to completion enables us to find out the pain points. By finding out where drop offs occur, people that start the process of making a donation but don’t complete it, we can improve the process and increase conversion rates.
We can help you to discover who is competing with you for the terms that you want to rank for. By understanding your competition we can make inroads towards your business performing better than theirs. This will lead to increased market share, more profit or more donations.
Get in touch with us today and find out how we can help you outperform your competitors.
An important part of developing your webcontent, improving your SEO, and ultimately increasing your turnover comes from keyword research.
Getting the foundations right gives you something solid to build your business on. We can show you what keywords will be most effective for your business and help you rank for them.
Facebook and Instagram Advertising
Effective Facebook and Instagram advertising campaigns can result in fantastic exposure for your brand and amazing sales if managed correctly.
We can help you with understanding how to target the right audiences, improving your ads, and generating greater results.
Book a call with us today to find out how our digital marketing services can help your business flourish.