Case Study #5
Church website design and audience growth
for All Saints Church
All Saints is the parish church for those living in Highcliffe, St Giles Hill and Chilcomb – part of the East Winchester Benefice in the Diocese of Winchester.
It is the largest church (both in terms of building size and congregation) of the benefice but shared a web presence with two other churches, St John’s and St Andrew’s.
Rev. Mike Griffiths, wanted for All Saints to have a better web presence so that current parishioners could find out more easily about services and events, so that local people who didn’t regularly attend church could learn more about what was going on, and to further develop their online service provision that proved popular through the Covid lockdowns.
Church website design: The old All Saints website was powered by Weebly and had their branding on it as a constant reminder.
Church website design: The new All Saints site is much more image focused. The photography is authentic and reflects the church.
This case study highlights how Daily Bread Consultancy used PPC marketing and web design to grow the audience and congregation of All Saints church.
Throughout the pandemic All Saints provided online church services which proved to be very popular, developing a wider audience than just the immediate benefice.
All Saints wanted a new website that would reflect them better, was easier for people to navigate, and would provide clear information about services and events. They wanted to grow their congregation and interact more with the local community but were clear that they had a limited budget.
It was also important that the website could integrate with “church suite”, their church database / management system. In addition to this they wanted clear links to their online services, so that visitors who found it hard to attend the church in person could still access services.
After an initial meeting with Mike we discussed how this could be achieved. We also highlighted that as a registered charity the church was able to access a Google Grant. This is a grant that provides up to $10,000 of “free” PPC advertising per month.
Having completed a full website audit it was clear that the existing All Saints website was not fit for purpose. It was not especially attractive which made the church seem unappealing. The information on the site was not always easy to follow and some of it was hard to find. The site also had multiple technical errors and a large number of warnings.
With regard to effectiveness, the site was getting very little traffic and the engagement was very low resulting in zero conversions.
Daily Bread Consultancy built All Saints a new website that was image focused, to reflect the church personality and experience. The information architecture and user journeys were also planned out to ensure that web visitors could find what they were looking for with ease. Church suite was integrated with the site to sell tickets to events, collect users details for newsletters etc, and to provide an events and services calendar.
In addition to this, Daily Bread Consultancy worked with the church to obtain a Google grant. The church now has adverts running for local services, events, and room hire. They also have national ads running that are attracting people to their online services. This is a growing audience that All Saints is very happy to service.
All of this was achieved for less than £3,000
Daily Bread Consultancy continues to work with All Saints supporting them with Google Grant Management and website maintenance.
If you’d like support with building an effective church website, or growing your congregation through digital marketing then get in touch with us today.
<£150 per month
Mike Griffiths – Rector at All Saints East Winchester