Google Grant Setup and Management
From £400 per month
Most UK-based charities are entitled to access a grant from Google comprising $10,000 per month of FREE PPC Advertising.
As a Google Partner organisation, Daily Bread Consultancy can help you access, set up and manage this grant. We are trained to market your charity to the highest standard.
Responsible for managing over £150,000 worth of PPC advertising in the past 12 months, we can help you grow your charity online.
(alternatively, scroll down the page for a guide on how to access and set up your grant in-house)
We can help you:
-
- Apply for and obtain the grant
- Set up your ads account
- Set up website Tags, needed for measuring goals and conversions
- With keyword research
- With SEO suggestions and landing page relevance
- Manage your ads so that they work fantastically well
- Work with you to effectively promote services, events, campaigns and more.
Fill out the contact form below to book a call and discuss with us how we can help your organisation:
Description
A well-managed Google Ads account will help your charity grow significantly. But it has to work in conjunction with an excellent landing page experience and appropriate conversion tracking.
Talk to us and we can get your grant account set up and then work with you to expand your digital reach. We will help you consider your supporter needs and how we can make more of your web visitors attend your events, support your campaigns, or access your services.
If you work for a charity and are looking to make the most of your Google Grant, or want to know how to set one up, then we can help with that. Check out our Google Grant Management Guide below or contact us to talk it through in person.
A Guide to Google Grant Management
Your Ad grant challenge
Your next challenge is to try and spend the full grant every month. The $10,000 monthly budget is use-it-or-lose it, so aim to max it out every month to get as much web traffic as possible. This can be easier said than done, especially for smaller charities with smaller websites and less web content.
Regularly optimise your account. Keep working on it to improve it over time and generate even more impact for your cause.
It is the quality of the traffic visiting your charity website that is important. Not just the quantity of visitors.
For instance, if you run a homelessness charity, it’s likely that you will attract more valuable prospects by targeting a key term such as “volunteering for a homeless charity,” rather than “homelessness.” That is because there’s a good chance that someone searching for “volunteering for a homeless charity” is looking for information on volunteering for a homeless charity … and that person could be perfect for you!
Optimising for broad terms, such as “homelessness” has its place. But there is no doubt that a broad keyword will attract a more generic audience. And they might not be looking for what you have to offer. Instead, be more specific and go for the relevant, long-tail keywords.
Ad Relevance
Your ads also need to have strong relevance to the keywords you have set, you’ll want to include them in your ad copy.
And they need to have strong relevance to the landing page experience.
You can’t bid for the keyword “Adidas shoes”, create an ad that says “discount Adidas shoes online,” and then have a landing page that only sells Nike shoes. Google won’t run those ads as they are not relevant to the search intent, and Google’s mantra is to provide the best user experience.
Similarly, you will rarely have your ads shown if you run a diabetes charity but have pages with very little information on them. Even if your page experience is relevant, if there are hundreds of similar but better (in Google’s opinion) pages that people are trying to send ad traffic to, then Google will serve those ads ahead of yours.
Despite having existed for over 17 years, many charities are still unaware that they could access a significant grant from Google to help them.
Whether you are looking to recruit more volunteers, increase attendees at your events or share the impact that your work is having on your beneficiaries, having a well-managed Google grant account can help.
Need help? Get in touch
For the past 9 years Sam has been managing Google Ad Grant accounts for charities and Paid Ad accounts for businesses. Otherwise known as PPC (Pay Per Click) marketing. Sam is Google certified and is passionate about online marketing and the power that the internet can have for good.
Combining effective ad management with specific, relevant web content can result in an incredible transformation for your charity or business. Content that has been optimised for well-researched long-tail key terms and is targeted at an audience local to your location can lead to an uplift in all areas of your charity business.