Google Ad Grant Management
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Get $10,000 Monthly in Free PPC Advertising!
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What is the Google Ad Grant?
The Google Ad Grant is a program that provides eligible nonprofits with up to $10,000 per month in free Google Ads advertising. This helps nonprofits promote their missions and initiatives on Google Search, increasing visibility and engagement with potential supporters, volunteers, and donors. To qualify, organizations must apply, meet eligibility requirements, and maintain compliance with program policies.
As a Google Partner organisation, Daily Bread Consultancy can help you access, set up and manage this grant. We are trained to market your charity to the highest standard.
Expand Your Digital Reach with Google Ad Grant Management
A well-managed Google Ads account will help your charity grow significantly. But it has to work in conjunction with an excellent landing page experience and appropriate conversion tracking.
Talk to us and we can get your grant account set up and then work with you to expand your digital reach. We will help you consider your supporter needs and how we can make more of your web visitors attend your events, support your campaigns, or access your services.
If you work for a charity and are looking to make the most of your Google Grant, or want to know how to set one up, then we can help with that. Check out our blog below or contact us to talk it through in person.
“Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It’s a pleasure working with Sam and I’m so glad we found him!”
Kirsty Erridge, CEO Raising Futures Kenya
Google Grant Management Guide
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Is Your Organization a Good Fit for Ad Grant Support?
If you are a registered nonprofit organization with a valid 501(c)(3) status (or equivalent outside the U.S.), and you adhere to Google’s Ad Grant policies, you may be an excellent candidate for Google Ad Grant support. Successful applicants are committed to leveraging digital marketing to achieve specific goals, such as increasing visibility, attracting supporters, or driving traffic to their websites. Organizations that are ready to manage ad campaigns or seek professional assistance, and are focused on outreach efforts that can benefit from enhanced online visibility, are particularly well-suited for the grant. Additionally, if your mission aligns with Google’s emphasis on nonprofits and charitable causes, you could greatly benefit from the support provided by this grant.
What we do
Digital Marketing and Beyond
Providing strategic, web and digital marketing services that will help your business grow.
Application & Account Setup
We can guide you through the application process, assist in securing the grant, and set up your AdWords account.
Consultation
We provide expert guidance to help you use your grant effectively, ensuring your nonprofit achieves maximum online visibility.
Campaign Management & Optimization
Maximize the potential of your Google Ad Grants campaign? We help you define your advertising goals
Google Grantspro Account
If your campaign achieves specific performance metrics, we can assist you in upgrading from a standard Ad Grants account to Grantspro.”
Case Studies
As a process transformation company, we’ll help you rethink and rebuild your processes, digital first.
Marketing Bishops Flooring
Dunamis Therapy Hub
Church Website Design
The HandleBar Cafe
Frequently Asked Questions
What to do if a Google Grant account is limited by policy violations
If a Google Grant account is limited by policy violations, the first step is to review the specific violation notices provided by Google. Understanding the exact issues helps in addressing them effectively. Common violations include not meeting performance requirements, improper use of keywords, or landing page issues. Once identified, take corrective action by aligning the account with Google’s policies, which might involve updating ad content, adjusting keyword targeting, or improving website compliance. After making the necessary changes, submit an appeal to Google for reconsideration.
How to regain access to a Google Grant account
To regain access to a Google Grant account, it’s essential to resolve any outstanding policy violations promptly. Review all account settings, ensure compliance with program guidelines, and provide any requested documentation. Once the issues are rectified, contact Google Support or use the online appeal form to request account reinstatement. Providing a clear explanation of the steps taken to address the issues can facilitate a faster resolution.
How to choose keywords for your Google Ads Campaigns
Choosing keywords for your Google Ads campaigns involves understanding your target audience and aligning keywords with your nonprofit’s goals. Start by brainstorming terms related to your organization’s mission and the services or products offered. Utilize keyword research tools to find relevant keywords with adequate search volume and low competition. Focus on long-tail keywords that are more specific, as they often yield better conversion rates. Regularly review and refine your keyword list based on performance data to ensure your ads remain effective and relevant to your audience.
Testimonials
