Case Study #1

Marketing Bishops Flooring

Bishops wanted to improve their marketing and attract more customers.

They have a good local reputation but were finding that they were getting less and less enquiries. They had a dated website that was not mobile responsive. And were paying for Yell.com and similar marketing services but seeing little return for their money.

Bishops agreed to a one off fee for a web development project. They also signed up to an ongoing marketing contract that is now costing them less than the marketing they were doing, in house, before.

BACKGROUND

This case study highlights how our consultants used PPC marketing and web development to grow Bishops Flooring Ltd’s income.

Bishops Flooring Ltd is a family run firm with a reputation for fantastic customer service, stretching back over 48 years. They offer a range of services to meet all wooden flooring needs. These services include hardwood floor installations, floor sanding, traditional staining, repairs, sound proofing, fitting of skirting boards, door easing and commercial work.

The Project

Bishops wanted to improve their marketing and attract more customers.

They have a good local reputation but were finding that they were getting less and less enquiries. They had a dated website that was not mobile responsive. And were paying for Yell.com and similar marketing services but seeing little return for their money.

Bishops agreed to a one off fee for a web development project. They also signed up to an ongoing marketing contract that is now costing them less than the marketing they were doing, in house, before.

The Process

Having completed a full website audit it was clear that the existing Bishops website was no longer fit for purpose. It was not mobile responsive, nor had not been updated for sometime which left it vulnerable to hacking. The site also had multiple critical errors and a huge number of warnings.

With regard to effectiveness, the site was getting very little traffic and the money being spent on Yell.com and similar marketing products was resulting in zero conversions.

Daily Bread Consultancy built Bishops Flooring Ltd a new website that was mobile responsive. With over 50% of their web traffic coming from mobile devices it was critical to build a site that could service these potential customers. In addition to this we set up Bishops up with Google my business so that they could start to build a local online presence and used tag manager to set up conversions measurements for the site.

Daily Bread Consultancy now manages PPC advertising (Google Ads) for Bishops Flooring Ltd which provide regular enquiries, excellent conversion levels, and an amazing return on investment. With improved SEO and above average (Google’s term) ad relevance Bishops now often achieve enquires for under £1 each on jobs that are often worth in excess of £10,000

We also provide Bishops with a monthly report detailing changes in web traffic, number of conversions, and provide recommendations for further improvements.

If you’d like support with attracting new customers then get in touch with us today.

Project Cost

<£9k

Sales Increase

300%

Traffic Boost

220%

Testimonial

“To be honest, if you asked us this time last year (November 2019) to do a flooring job we could have probably fitted you in within the week. This year after changing our marketing from Yell.com to Daily Bread Consultancy, we are fully booked for the next 5 months. We’ve never been so busy”

Mark Bishop – Owner at Bishops Flooring Ltd

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