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		<title>The Ultimate PPC Playbook for Startups: Get Results with a Tiny Budget</title>
		<link>https://www.dailybreadconsultancy.co.uk/the-ultimate-ppc-playbook-for-startups-get-results-with-a-tiny-budget/</link>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Mon, 30 Sep 2024 15:52:10 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=3799</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/the-ultimate-ppc-playbook-for-startups-get-results-with-a-tiny-budget/">The Ultimate PPC Playbook for Startups: Get Results with a Tiny Budget</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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				<div class="et_pb_text_inner"><p>Starting a business is exciting, but managing advertising on a shoestring budget can be daunting, yet can make or break your business. PPC (Pay-Per-Click) advertising might sound like something reserved for bigger companies with hefty marketing budgets, but the truth is, even startups can thrive with a well-planned <a href="https://www.dailybreadconsultancy.co.uk/ppc-marketing-agency/">PPC strategy</a>. With the right approach, you can achieve significant results without breaking the bank.</p>
<p>In this guide, we’ll walk you through actionable tips to maximise your PPC campaigns on a small budget and help your business grow—starting right here in Southampton!</p></div>
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				<div class="et_pb_text_inner"><h2>What is PPC, and Why Should Startups Care?</h2>
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				<div class="et_pb_text_inner"><p>PPC is a form of online advertising where you only pay when someone clicks on your ad. Platforms like <strong>Google Ads</strong>, <strong>Microsoft Ads</strong>, and <strong>social media</strong> PPC options (e.g. Facebook, Instagram) allow businesses to reach targeted audiences quickly. For startups, the benefit is simple: <strong>you control your spend</strong>. Even if your budget is small, with careful management, PPC can generate traffic, inquiries, and leads that can help establish your business.</p>
<h2>1. Focus on Low-Cost, High-Value Keywords</h2>
<p>When your budget is tight, every penny counts. This is where <strong>keyword research</strong> comes in. By focusing on long-tail keywords—phrases that are specific to your business and have less competition—you can attract highly targeted traffic without the high costs of more generic terms.</p>
<p>For example, instead of bidding on &#8220;plumbing services,&#8221; try something like &#8220;affordable plumbing in Southampton.&#8221; You’ll likely face less competition, and those searching for specific services are more likely to convert.</p>
<p>Use free tools like <strong>Google Keyword Planner</strong> and <strong>Ubersuggest</strong> to discover long-tail keywords that suit your niche. You might even find some hidden gems that other local businesses haven’t thought of yet!</p>
<h2>2. Budget Allocation: Make Every Pound Count</h2>
<p>One mistake small businesses often make is spreading their budget too thin across too many campaigns. Instead, <strong>narrow your focus</strong>. If you’re advertising to the Southampton area, use geographic targeting to show your ads only to people in that region. You can further refine your audience by targeting specific demographics or even specific times of day.</p>
<p>For instance, if your target audience is working professionals in Southampton, you may want to set your ads to run during the day and early evening when they’re more likely to be online.</p>
<p>By optimising who sees your ads and when, you’ll make your small budget go much further.</p>
<h2>3. Crafting Ads That Convert</h2>
<p>Your ad copy can make or break a campaign. With limited space, it’s crucial to focus on what will get people to click. <strong>Compelling headlines, clear offers, and strong calls-to-action (CTAs)</strong> are key.</p>
<p>Instead of just saying, “Best PPC services in Southampton,” you might try, “Boost Your Southampton Business with Expert PPC—Get a Free Consultation Now!” The latter is more specific, offering something valuable that might intrigue a potential customer.</p>
<p>Additionally, <strong>ad extensions</strong> are free tools within platforms like Google Ads that allow you to include more information, like a phone number, additional links, or even an address. These make your ad more visible without additional cost.</p>
<h2>4. Optimise Your Landing Pages</h2>
<p>When someone clicks on your ad, they should land on a page that’s relevant, simple, and designed to convert. Avoid sending them to your homepage; instead, create <strong>specific landing pages</strong> for each ad campaign. If your ad is promoting “affordable plumbing services in Southampton,” the landing page should be about just that, with a clear CTA like “Book Now” or “Get a Free Quote.”</p>
<p>Ensure the landing page is <strong>mobile-friendly</strong>, as over half of internet traffic now comes from mobile devices. If your site doesn’t look good or load quickly on a smartphone, you’ll be wasting your PPC budget.</p>
<h2>5. Use Conversion Tracking</h2>
<p>Without data, you’re flying blind. Make sure you set up <a href="https://www.dailybreadconsultancy.co.uk/tag-manager-service/"><strong>conversion tracking</strong></a> in Google Ads or the platform you’re using. This will allow you to see exactly what actions people are taking after they click your ad—whether they made a purchase, filled out a form, or simply visited your contact page.</p>
<p>For startups with limited budgets, this is crucial because it tells you which keywords, ads, and landing pages are working. You can then focus your budget on what’s converting and cut back on what’s not.</p>
<p>Free tools like <a href="https://www.dailybreadconsultancy.co.uk/tag-manager-service/"><strong>Google Analytics</strong> </a>also offer deep insights into your website&#8217;s performance and visitor behaviour.</p>
<h2>6. Smart Bidding on a Tight Budget</h2>
<p>Google Ads offers <strong>Smart Bidding</strong>—an automated bidding strategy that uses machine learning to optimise for conversions or value. For those with limited time and budget, this can be a valuable tool. However, it’s essential to set clear parameters, such as budget limits and target CPA (Cost Per Acquisition), to prevent overspending.</p>
<p>While Smart Bidding can be effective, it’s always a good idea to keep an eye on your campaigns, especially when working with a small budget.</p>
<h2>7. Retargeting: Making Every Click Count</h2>
<p>Sometimes people click on your ad, visit your site, and leave without taking action. That’s where <strong>retargeting</strong> comes in. By showing ads to people who have already interacted with your site, you can bring them back when they’re closer to making a decision.</p>
<p>For example, if someone from Southampton visits your site but doesn’t convert, a retargeting ad saying, “We’re offering a 20% discount on PPC audits this month!” might convince them to return and take action.</p>
<p>Retargeting ads are typically less expensive than regular PPC ads, and they target a warmer audience, making them a great way to stretch your budget.</p>
<h2>8. When to Scale Up Your PPC Spend</h2>
<p>If you’ve followed the steps above and are seeing positive results, you may be tempted to increase your budget. The key is to <strong>scale up gradually</strong> and reinvest any profits from your campaigns back into PPC.</p>
<p>Monitor your campaigns carefully and look for trends. If one specific campaign is driving great results, consider increasing its budget while pausing campaigns that are underperforming.</p></div>
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				<div class="et_pb_text_inner"><h2>Start Small, Win Big with PPC</h2>
<p>Running PPC ads on a small budget doesn’t have to be overwhelming. By focusing on the right keywords, crafting compelling ads, and optimising your campaigns, you can achieve great results even with limited funds. Whether you&#8217;re a new startup or an established small business in Southampton, these tips will help you make every pound count.</p>
<p>If you’re ready to take your PPC game to the next level, <a href="https://www.dailybreadconsultancy.co.uk/"><strong>Daily Bread Consultancy</strong></a> offers expert guidance and tailored solutions. Let us help you dominate the Southampton market and beyond, even with a modest budget. Reach out today for a consultation!</p></div>
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				<div class="et_pb_text_inner"><h3>Digital Marketing Services</h3>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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						<h4 class="et_pb_module_header"><span>Google Tag Management</span></h4>
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						<h4 class="et_pb_module_header"><span>SEO Services</span></h4>
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						<h4 class="et_pb_module_header"><span>Pay-Per-Click Marketing</span></h4>
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<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/the-ultimate-ppc-playbook-for-startups-get-results-with-a-tiny-budget/">The Ultimate PPC Playbook for Startups: Get Results with a Tiny Budget</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>Is Your PPC Campaign Leaking Money? Here’s How a PPC Audit Can Fix It!</title>
		<link>https://www.dailybreadconsultancy.co.uk/is-your-ppc-campaign-leaking-money-heres-how-a-ppc-audit-can-fix-it/</link>
					<comments>https://www.dailybreadconsultancy.co.uk/is-your-ppc-campaign-leaking-money-heres-how-a-ppc-audit-can-fix-it/#respond</comments>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Mon, 23 Sep 2024 11:13:29 +0000</pubDate>
				<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=3766</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/is-your-ppc-campaign-leaking-money-heres-how-a-ppc-audit-can-fix-it/">Is Your PPC Campaign Leaking Money? Here’s How a PPC Audit Can Fix It!</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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				<div class="et_pb_text_inner"><p>Have you ever felt like your <strong>PPC campaign</strong> was draining your budget without delivering the expected results? You’re not alone. Many businesses in <strong>Southampton</strong> and beyond experience the same issue. A <a href="https://www.dailybreadconsultancy.co.uk/ppc-marketing-agency/"><strong>PPC audit</strong></a> could be the key to stopping the leaks and improving your return on investment (ROI). Let’s dive into why your campaign might be wasting money and how a comprehensive audit from <a href="https://www.dailybreadconsultancy.co.uk/"><strong>Daily Bread Consultancy</strong></a> can help fix it.</p></div>
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				<div class="et_pb_text_inner"><h3><b>Why Your PPC Campaign Might Be Wasting Money</b></h3></div>
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				<div class="et_pb_text_inner"><h3>Poor Keyword Targeting</h3>
<p>One of the most common mistakes in PPC campaigns is poor keyword targeting. Imagine this: you’re trying to attract customers to your restaurant in <strong>Oxford Street, Southampton</strong>, but your ads are showing up for people searching for restaurants in Birmingham. Wasted clicks lead to wasted money. Without proper keyword targeting, your ads will attract clicks from people who aren’t interested in your product or service, ultimately driving up your costs.</p>
<p>An audit identifies these keyword mismatches and suggests optimisations, like adding <strong>negative keywords</strong>, to ensure you’re only paying for relevant traffic. For example, a local bakery could add “gluten-free” as a negative keyword if they don’t offer gluten-free products, preventing irrelevant clicks.</p>
<h3>Inefficient Ad Copy</h3>
<p>Your ad copy is what compels people to click—or not click—on your ad. If it’s too generic or unclear, potential customers won’t feel compelled to take action. I once worked with a client whose PPC ads were bland and didn’t speak directly to their target audience. After rewriting their ad copy to highlight their unique selling points, their <strong>click-through rate (CTR)</strong> shot up by 30% in just a month!</p>
<p>By analysing the performance of your ads, a PPC audit can identify which copy is underperforming and suggest more engaging alternatives.</p>
<h3>Incorrect Bid Strategies</h3>
<p>Many businesses set up their PPC campaigns and forget about them. The result? A bidding strategy that no longer aligns with their goals. For example, if you’re overspending on high-competition keywords that aren’t converting, you’re effectively throwing money away.</p>
<p>A PPC audit reviews your bidding strategy and adjusts it based on what’s delivering the most value for your business. This could involve shifting focus to lower-competition, higher-converting keywords or adjusting bids during peak times when your customers are most active.</p>
<h3>Low Quality Scores</h3>
<p>Google’s <strong>Quality Score</strong> is a crucial factor in determining your ad costs and visibility. Low-quality scores result in higher costs per click (CPC) and lower ad rankings. This can happen when your ad copy, keywords, and landing page aren’t aligned or relevant.</p>
<p>During a PPC audit, we assess each element of your campaign to improve your Quality Score. For instance, if your landing page doesn’t reflect the promise made in your ad, you’ll lose both money and potential customers. By aligning these elements, we not only improve your score but also reduce your CPC, giving you more bang for your buck.</p></div>
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				<div class="et_pb_text_inner"><h3>What Is a PPC Audit, and How Does It Work?</h3></div>
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				<div class="et_pb_text_inner"><p>A <strong>PPC audit</strong> is a detailed examination of your existing PPC campaign to identify areas where you can save money, improve performance, and increase ROI. Think of it like a health check-up for your campaign—it identifies the pain points and suggests actionable improvements.</p>
<h3>Step 1: Keyword Analysis</h3>
<p>In this step, we look at which keywords are driving traffic and which ones are draining your budget without delivering results. For example, a local café near <strong>Southampton’s Bargate</strong> may be paying for broad terms like &#8220;best coffee&#8221;, but a better approach might be to target more specific phrases like &#8220;independent café near Bargate&#8221;.</p>
<h3>Step 2: Reviewing Ad Copy</h3>
<p>Next, we evaluate the performance of your ad copy. Is it speaking directly to your audience? Is it clear, engaging, and aligned with what you’re offering? If not, we’ll tweak it to make it more compelling. This could be the difference between someone scrolling past your ad and someone clicking through to your website.</p>
<h3>Step 3: Landing Page Analysis</h3>
<p>A huge part of PPC success is ensuring that your landing pages align with your ads. For instance, if your ad promotes &#8220;free delivery in Southampton&#8221; but your landing page doesn’t mention free delivery, potential customers might feel misled and click away.</p>
<p>An audit reviews your landing pages to ensure they’re optimised for conversions and aligned with your ad promises.</p>
<h3>Step 4: Bid Strategy Review</h3>
<p>Finally, we look at how you’re bidding on keywords. Are you overpaying for competitive keywords when more affordable ones could deliver better results? We’ll adjust your bids to ensure you’re getting the best ROI.</p>
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				<div class="et_pb_text_inner"><h3><b>The Benefits of a PPC Audit</b></h3></div>
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				<div class="et_pb_text_inner"><h3>Maximise ROI</h3>
<p>A PPC audit allows you to reallocate your budget towards campaigns that deliver the most value. You’ll stop wasting money on irrelevant clicks and start seeing a better return on your investment. One local law firm in <strong>Ocean Village</strong> I worked with saw a 25% increase in leads after we restructured their bidding strategy, simply by focusing on the keywords that were already working for them.</p>
<h3>Increase Lead Quality</h3>
<p>When your ads are properly targeted, you’ll attract more relevant traffic. Instead of paying for clicks that don’t convert, you’ll start seeing higher-quality leads, meaning more potential customers and less wasted ad spend.</p>
<h3>Improve Ad Performance</h3>
<p>With optimised ad copy and better targeting, your <strong>click-through rate</strong> will increase, and you’ll get more conversions for less money. Plus, your ads will be more likely to appear in top positions on search engines, increasing visibility for your business.</p></div>
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				<div class="et_pb_text_inner"><h3><b>When Should You Get a PPC Audit?</b></h3></div>
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				<div class="et_pb_text_inner"><p>You don’t have to wait for your campaign to be underperforming to get a PPC audit. In fact, it’s a good idea to schedule regular audits to ensure your campaign is always running at peak performance. But there are a few signs that it might be time for an audit right now:</p>
<h3>Decreasing ROI</h3>
<p>If your PPC campaign is costing more than it’s delivering in sales or leads, an audit can pinpoint where the money is leaking.</p>
<h3>Increasing Cost Per Click</h3>
<p>If your <strong>CPC</strong> is rising but your results aren’t improving, there may be issues with your bidding strategy or Quality Scores. An audit can fix that.</p>
<h3>Poor Conversion Rates</h3>
<p>If your ads are getting clicks but those clicks aren’t turning into conversions, an audit will identify what’s causing the disconnect.</p></div>
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				<div class="et_pb_text_inner"><h3><strong>Fix Your PPC Campaign With Daily Bread Consultancy</strong><span><span style="font-weight: 400;"></span></span></h3>
<p>At <a href="https://www.dailybreadconsultancy.co.uk/"><strong>Daily Bread Consultancy</strong></a>, we specialise in helping Southampton businesses optimise their PPC campaigns. As a Google Partner organisation, our team has worked with a variety of local companies and charities, from small independent shops on <strong>Shirley High Street</strong> to large businesses near <strong>West Quay</strong>, to turn underperforming PPC campaigns into revenue-generating machines.</p>
<p>Don’t let your PPC campaign drain your budget any longer. Contact <strong>Daily Bread Consultancy</strong> today for a <a href="https://www.dailybreadconsultancy.co.uk/ppc-marketing-agency/"><strong>PPC audit</strong></a> that will help you fix the leaks and improve your results.</p>
<p>By following the strategies and steps outlined in this article, you can stop wasting money on ineffective PPC ads and start seeing better returns. A PPC audit is a game-changer for any business looking to get more out of its digital advertising efforts. Let <strong>Daily Bread Consultancy</strong> help you transform your PPC campaign into a profitable part of your business strategy.</p></div>
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<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/is-your-ppc-campaign-leaking-money-heres-how-a-ppc-audit-can-fix-it/">Is Your PPC Campaign Leaking Money? Here’s How a PPC Audit Can Fix It!</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>Why Local PPC in Southampton is the Game-Changer Your Business Needs</title>
		<link>https://www.dailybreadconsultancy.co.uk/why-local-ppc-in-southampton-is-the-game-changer-your-business-needs/</link>
					<comments>https://www.dailybreadconsultancy.co.uk/why-local-ppc-in-southampton-is-the-game-changer-your-business-needs/#respond</comments>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Fri, 13 Sep 2024 10:58:58 +0000</pubDate>
				<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=3755</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/why-local-ppc-in-southampton-is-the-game-changer-your-business-needs/">Why Local PPC in Southampton is the Game-Changer Your Business Needs</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_4 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">As a business owner in Southampton, you’ve probably heard about digital marketing strategies like SEO, social media, and PPC (Pay-Per-Click) advertising. But did you know that </span><b>Local PPC</b><span style="font-weight: 400;"> is a particularly powerful tool to help your business thrive right here in the city? Whether you&#8217;re a local tradesperson or run a retail store in the heart of Southampton, </span><b>Local PPC</b><span style="font-weight: 400;"> ensures your ads reach the right people—your neighbours, your community, and potential customers just around the corner.</span></p>
<p><span style="font-weight: 400;">If you’re looking to grow your business and attract more clients without breaking the bank, let’s dive into why Local PPC in Southampton, and <a href="https://www.dailybreadconsultancy.co.uk/">Daily Bread Consultancy</a> could be the </span><b>game-changer</b><span style="font-weight: 400;"> you’ve been waiting for.</span></p></div>
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				<div class="et_pb_text_inner"><h3><b>What is Local PPC?</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">First things first, what is </span><b>Local PPC</b><span style="font-weight: 400;">? In a nutshell, Local PPC is a form of paid advertising where your ads appear for people in specific geographical locations. It’s all about targeting the </span><b>right audience</b><span style="font-weight: 400;">—those who are physically near your business and most likely to buy your services or products.</span></p>
<p><span style="font-weight: 400;">Unlike broader PPC campaigns, Local PPC lets you focus on people searching for businesses in </span><b>Southampton</b><span style="font-weight: 400;">. For example, someone typing “best plumber in Southampton” into Google would see your ad if you’ve set up a campaign targeting that keyword. Platforms like </span><b>Google Ads</b><span style="font-weight: 400;"> and </span><b>Facebook Ads</b><span style="font-weight: 400;"> allow you to get super specific, making it easier to connect with the community in Southampton.</span></p></div>
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				<div class="et_pb_text_inner"><h3>Targeting Local Audiences in Southampton</h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">One of the most significant advantages of Local PPC is the ability to target people in Southampton specifically. You’re not competing with companies based all over the UK. Instead, you’re focusing on those near your location who are looking for your service or product.</span></p>
<p><span style="font-weight: 400;">Imagine you run a café near </span><b>Southampton Common</b><span style="font-weight: 400;"> or a hair salon in </span><b>Portswood</b><span style="font-weight: 400;">. With Local PPC, your ads will appear to people searching for “coffee near Southampton Common” or “best hair salon in Portswood.” You can even refine your ads based on people’s proximity to landmarks like </span><b>Westquay Shopping Centre</b><span style="font-weight: 400;"> or </span><b>St. Mary&#8217;s Stadium</b><span style="font-weight: 400;">, ensuring you&#8217;re capturing foot traffic and local interest.</span></p></div>
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				<div class="et_pb_text_inner"><h3><b>Increased Visibility with Google’s Local Search Ads</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you’ve ever searched for something like “mechanic near me” or “dentist in Southampton,” you’ve probably noticed the ads that pop up at the top of the page. Those are </span><b>Google’s Local Search Ads</b><span style="font-weight: 400;">. They’re designed to showcase businesses like yours directly to people in your area. This is crucial for mobile searches, as most people searching for local services on their phones will see the ads first.</span></p>
<p><span style="font-weight: 400;">The great thing about Local PPC is that it’s not just about </span><b>online visibility</b><span style="font-weight: 400;">—it directly impacts </span><b>foot traffic</b><span style="font-weight: 400;">. According to Google, 76% of people who search for something nearby on their smartphones visit a related business within a day. If your business is visible when they’re searching, they’re more likely to walk through your door.</span></p>
<blockquote>
<p><span style="font-weight: 400;">We</span><span style="font-weight: 400;"> worked with a local charity that had a charity shop in <strong>Shirley </strong></span><span style="font-weight: 400;">that was struggling to get donations amidst the competition. After implementing a Local PPC campaign (using their Google Grant) targeting keywords like “charity shops that take donations near me,” and making a few tweaks to their website landing page, their donation volume surged, especially at weekends. It was a simple tweak, but it made a world of difference.</span></p>
</blockquote></div>
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				<div class="et_pb_text_inner"><h3><b>Cost-Efficiency of Local PPC Campaigns</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">One concern many business owners have about PPC is the cost. You might worry that paying for clicks will drain your budget. But here&#8217;s where </span><b>Local PPC</b><span style="font-weight: 400;"> shines. When you target a smaller, specific area like Southampton, you’re competing against fewer businesses. This often means </span><b>lower costs-per-click (CPC)</b><span style="font-weight: 400;"> and better </span><b>return on investment (ROI)</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">You can control your ad spend by setting daily budgets and adjusting bids for specific keywords. For example, you might spend more on high-intent keywords like “emergency plumber Southampton” and less on more general terms. This level of control is ideal for businesses with limited marketing budgets.</span></p></div>
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				<div class="et_pb_text_inner"><h3><b>Better Connection with Your Southampton Community</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">Let’s face it: Southampton is a vibrant city with a strong sense of community. People here love supporting local businesses, and Local PPC allows you to </span><b>build better relationships</b><span style="font-weight: 400;"> with your neighbours and potential customers.</span></p>
<p><span><span style="font-weight: 400;">With the right messaging, your ads can resonate more with people in Southampton. For example, instead of generic ads, you can mention local landmarks, events, or even weather. An ad that says, “Looking for cosy cafés to escape the rain near </span><b>Westquay</b><span style="font-weight: 400;">?” is far more relatable to someone living in Southampton than a generic “Visit our café” ad.</span></span></p></div>
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				<div class="et_pb_text_inner"><h3><b>Local PPC Delivers Actionable Data</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">One of the most exciting aspects of Local PPC is the </span><b>data</b><span style="font-weight: 400;">. When we run these campaigns, you get access to a treasure trove of information. You’ll see how many people clicked on your ad, which keywords drove the most traffic, and what times of day are most effective for reaching your audience.</span></p>
<p><span style="font-weight: 400;">This data helps us fine-tune your strategy. Are you getting a lot of clicks from people searching for “plumbers in </span><b>Bitterne</b><span style="font-weight: 400;">” but not converting them into calls? You might want to tweak your landing page to be more compelling or adjust your bids for that keyword. This actionable data is invaluable for improving your overall marketing efforts.</span></p></div>
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				<div class="et_pb_text_inner"><h3><b>Outperforming Your Competitors with Local PPC</b></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">One of the best things about <a href="https://www.dailybreadconsultancy.co.uk/ppc-marketing-agency/">Local PPC</a> is that it allows </span><b>small businesses to compete</b><span style="font-weight: 400;"> with larger, more established companies. You may not have the budget to outbid big brands on national campaigns, but in a local market like Southampton, you have the edge. You know the community, and with a well-crafted Local PPC strategy, you can dominate search results for your area.</span></p>
<blockquote>
<p><span style="font-weight: 400;">We work with a </span><span style="font-weight: 400;"><b>local counselling college</b></span><span style="font-weight: 400;"> in Crowborough (We don&#8217;t only help businesses in Southampton) that is competing with local Universities and Colleges. They don’t have the same marketing budget, but by running a Local PPC campaign targeting keywords like “Counselling diploma courses <strong>Crowborough</strong></span><span style="font-weight: 400;">,” they have been able to fill their classes and even expand their student base.</span></p>
</blockquote></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_31  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>Maximising Mobile Searches with Local PPC</h3></div>
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				<div class="et_pb_text_inner"><p>We live in a mobile-first world. More than half of all local searches are now made from mobile devices, and Local PPC ensures your ads are reaching mobile users at the right time. Whether someone’s walking through <strong>Ocean Village</strong> looking for a place to eat or driving near <strong>Millbrook</strong> in need of a mechanic, your ads will show up when they need you most.</p>
<p>Mobile searches are especially powerful because they often lead to <strong>immediate action</strong>. People searching for “café near me” are likely looking for a place to grab coffee right then and there. With Local PPC, you’re perfectly positioned to capture these “in-the-moment” customers.</p></div>
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				<div class="et_pb_text_inner"><h3>Need some help?</h3></div>
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<p><span style="font-weight: 400;">If you’re a business owner in Southampton looking to stand out from the competition, </span><b>Local PPC</b><span style="font-weight: 400;"> is a game-changer. It offers an affordable, effective way to reach your target audience and drive more traffic—both online and offline. With benefits like cost efficiency, increased visibility, and better connections with your community, Local PPC can take your business to the next level.</span></p>
<p><span style="font-weight: 400;">So why wait? Whether you’re based near </span><b>Bedford Place</b><span style="font-weight: 400;"> or </span><b>Woolston</b><span style="font-weight: 400;">, Local PPC could be the missing piece in your marketing strategy.</span></p>
<p><a href="https://www.dailybreadconsultancy.co.uk/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.dailybreadconsultancy.co.uk/&amp;source=gmail&amp;ust=1689332515561000&amp;usg=AOvVaw3iX0NBxGKwNRgYzx9mxTWI" rel="noopener">Daily Bread Consultancy</a><span> </span>is a Google Partner organisation. We work with small/medium local businesses and charities.</p>
<p><span style="font-weight: 400;">Ready to get started? <a href="https://www.dailybreadconsultancy.co.uk/contact/" title="Contact Us">C</a></span><a href="https://www.dailybreadconsultancy.co.uk/contact/" title="Contact Us">ontact us</a> and start growing your business.</p>
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				<div class="et_pb_text_inner"><h3>Digital Marketing Services</h3>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/05/Google-Ads-Grant-Setup-and-Management-326-×-326-px.png" alt="Google Ads Grant Setup and Management 326 × 326" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone"></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>Google Grant Setup & Management</span></h4>
						<div class="et_pb_blurb_description"><p><span class="S1PPyQ">Utilise $10,000 per month of FREE PPC Advertising. Grow your charity online.</span></p>
<p><quillbot-extension-portal></quillbot-extension-portal><strong>From £400 per month</strong></p></div>
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						<h4 class="et_pb_module_header"><span>Google Tag Management</span></h4>
						<div class="et_pb_blurb_description"><p><span>Record meaningful events on your website, such as downloads, form submissions and purchases.</span></p>
<p><strong>From £250 </strong></p>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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						<h4 class="et_pb_module_header"><span>SEO Services</span></h4>
						<div class="et_pb_blurb_description"><p>Understand your audience, search intent, &amp; create content that will rank organically.</p>
<p><strong>From £400 per month</strong></p></div>
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						<h4 class="et_pb_module_header"><span>GMB Profile Management</span></h4>
						<div class="et_pb_blurb_description"><p><span>Use our knowledge of SEO tactics to optimize your listing and smash the local competition.</span></p>
<p><strong>From £250 per month</strong></p></div>
					</div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/05/PPC-Marketing-326-×-326-px.png" alt="PPC Marketing" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>Pay-Per-Click Marketing</span></h4>
						<div class="et_pb_blurb_description"><p>Let us take the hassel out of your PPC marketing and grow your business with Google Ads.</p>
<p><strong>From £400 per month</strong><quillbot-extension-portal></quillbot-extension-portal></p></div>
					</div>
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<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/why-local-ppc-in-southampton-is-the-game-changer-your-business-needs/">Why Local PPC in Southampton is the Game-Changer Your Business Needs</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>PPC Budget Management: Tips for Allocating and Optimising Your Advertising Spend</title>
		<link>https://www.dailybreadconsultancy.co.uk/ppc-budget-management-tips/</link>
					<comments>https://www.dailybreadconsultancy.co.uk/ppc-budget-management-tips/#respond</comments>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Mon, 10 Jun 2024 05:50:02 +0000</pubDate>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay-Per-Click Tips]]></category>
		<category><![CDATA[PPC Budgeting]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Optimization]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=3439</guid>

					<description><![CDATA[<p>PPC advertising is a powerful tool for sending businesses’ products and services messages to a targeted audience. It allows you to put ads on search engines, social media, and other websites to engage potential customers searching for products or services that you provide. But with great power comes great responsibility, especially when managing your PPC budget. This is where PPC budget optimisation succeeds: in the adequate and skillful allotment of your advertising pounds to maximise ROI; It is both an art and a science. Set your budgets, monitor performance, and drive data-driven changes that can ensure PPC campaigns are reaping the best results possible for your business. Critical Principles for Effective PPC Budgeting There are several core principles to consider when establishing your PPC budget: Business Goals Pair that budget with the overall marketing plan. Is it a brand awareness objective, a lead generation objective, or a selling objective? Each one of those objectives will drive a different budget allocation. Target Audience Research your target demographic and online behaviour. Knowing your perfect customer will enable you to know precisely how to reach them: message, platform, and time. Competition Competitors’ bidding strategies and keyword cost analysis in the industries related to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/ppc-budget-management-tips/">PPC Budget Management: Tips for Allocating and Optimising Your Advertising Spend</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="500" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2024/06/PPC-Budget-Management-2.jpg" alt="PPC Budget Management 2" class="wp-image-3440" srcset="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2024/06/PPC-Budget-Management-2.jpg 1000w, https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2024/06/PPC-Budget-Management-2-980x490.jpg 980w, https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2024/06/PPC-Budget-Management-2-480x240.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw" /></figure>



<p>PPC advertising is a powerful tool for sending businesses’ products and services messages to a targeted audience. It allows you to put ads on search engines, social media, and other websites to engage potential customers searching for products or services that you provide. But with great power comes great responsibility, especially when managing your PPC budget.</p>



<p>This is where PPC budget optimisation succeeds: in the adequate and skillful allotment of your advertising pounds to maximise ROI; It is both an art and a science. Set your budgets, monitor performance, and drive data-driven changes that can ensure PPC campaigns are reaping the best results possible for your business.</p>



<h2 class="wp-block-heading"><strong>Critical Principles for Effective PPC Budgeting</strong></h2>



<p>There are several core principles to consider when establishing your PPC budget:</p>



<h3 class="wp-block-heading"><strong>Business Goals</strong></h3>



<p>Pair that budget with the overall marketing plan. Is it a brand awareness objective, a lead generation objective, or a selling objective? Each one of those objectives will drive a different budget allocation.</p>



<h3 class="wp-block-heading"><strong>Target Audience</strong></h3>



<p>Research your target demographic and online behaviour. Knowing your perfect customer will enable you to know precisely how to reach them: message, platform, and time.</p>



<h3 class="wp-block-heading"><strong>Competition</strong></h3>



<p>Competitors’ bidding strategies and keyword cost analysis in the industries related to yours: this lets you set reasonable expectations for your budget needs.</p>



<h2 class="wp-block-heading"><strong>Leveraging Insights for Budget Optimisation</strong></h2>



<p>The monitoring and optimisation must be consistent once your PPC campaigns are live. Some of the important key metrics to be measured include:</p>



<h3 class="wp-block-heading"><strong>Click-Through Rate (CTR)</strong></h3>



<p>CTR examines the percentage of the audience who see and click on an advertisement. A low CTR could indicate the need to improve or attune the copy to the targeting criteria.</p>



<h3 class="wp-block-heading"><strong>Conversion Rate</strong></h3>



<p>Monitor the percentage of all clicks leading to the most desired action, like filling out a form or purchasing. How the landing pages and conversion funnels are tracked and can be analysed to improve them.</p>



<h3 class="wp-block-heading"><strong>Cost-per-acquisition (CPA)</strong></h3>



<p>Average cost to win a new customer over your pay-per-click campaigns. It is often measured against CLTV (customer lifetime value) to ensure profitability.</p>



<h2 class="wp-block-heading"><strong>Dynamic Tactics for Adaptive Budgeting</strong></h2>



<p>The PPC budgets are not of the set-and-forget type; they should be dynamic and updated according to performance. Here are some ideas on how to create dynamic budget allocation:</p>



<h3 class="wp-block-heading"><strong>Automated Bidding</strong></h3>



<p>Use the automated bidding strategies provided by the PPC engines. These algorithms constantly update your bids to generate the most conversions possible within the budget you’ve set.</p>



<h3 class="wp-block-heading"><strong>Dayparting</strong></h3>



<p>Do schedule your ads to run at the time of the day or day of the week when your target audience is most active online. It will help you optimise expenses during peak hours.</p>



<h3 class="wp-block-heading"><strong>Location Targeting</strong></h3>



<p>It’s highly advisable to refine your targeting to particular geographic locations where your primary users are located to use your budget wisely on users who do not care.</p>



<h2 class="wp-block-heading"><strong>Strategies for Maximising Budget Impact</strong></h2>



<p>Here are some more strategies and methods to get the most out of your campaign budget:</p>



<h3 class="wp-block-heading"><strong>A/B Testing</strong></h3>



<p>Run A/B and multivariate tests on different ad creatives, landing pages, and targeting options to process the most valuable combinations. It helps you refine and make maximum use of your campaigns.</p>



<h3 class="wp-block-heading"><strong>Negative Keywords</strong></h3>



<p>By excluding those irrelevant search terms, you can avoid your ad from being served, thus wasting your budget on clicks that do not convert.</p>



<h3 class="wp-block-heading"><strong>Quality Score</strong></h3>



<p>Maintain a high-quality score for your keywords. It can lower your prices and increase your placement on PPC platforms.</p>



<h2 class="wp-block-heading"><strong>Case Study: How We Helped Bishops Achieve PPC Success</strong></h2>



<p>Look at our case study on Bishops Flooring</p>



<p><a href="https://www.dailybreadconsultancy.co.uk/bishops-flooring/">https://www.dailybreadconsultancy.co.uk/bishops-flooring/</a> to understand how good PPC budget management can transform a business. We showed we could regularly attain £10,000+ work inquiries through data-driven budget allocation and ongoing optimisation methods.</p>



<h2 class="wp-block-heading"><strong>Avoiding Common PPC Budgeting Mistakes</strong></h2>



<p>Here are some common budgeting pitfalls to steer clear of:</p>



<h3 class="wp-block-heading"><strong>Setting Budget Caps Too Low</strong></h3>



<p>Limited budgets can adversely influence the reach and visibility of a campaign.</p>



<h3 class="wp-block-heading"><strong>Not Tracking Performance</strong></h3>



<p>You will only know how effectively your budget is spent with monitoring data.</p>



<h3 class="wp-block-heading"><strong>Ignoring Negative Keywords</strong></h3>



<p>Having your ads triggered by irrelevant searches would waste resources.</p>



<h2 class="wp-block-heading"><strong>Looking for help with your PPC campaigns?</strong></h2>



<p>The potential of PPC advertising is vast, but the power to grow your business can be unleashed if its budget is managed effectively. In the labyrinth of PPC budgeting, Daily Bread Consultancy can be a helping hand for you. Set clear goals with our experienced team.</p>



<p>We’ll help you target the right audience using historical data and insights from the competition. Don’t let a PPC budget burden you. Let us help you get excellent results.</p>



<p>At <strong><a href="https://www.dailybreadconsultancy.co.uk/">Daily Bread Consultancy</a></strong>, you can learn about our proven strategies and see real examples of how we help our clients succeed.</p>
<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/ppc-budget-management-tips/">PPC Budget Management: Tips for Allocating and Optimising Your Advertising Spend</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>What to do if a Google Grant account is limited by policy violations.</title>
		<link>https://www.dailybreadconsultancy.co.uk/policy-violations/</link>
					<comments>https://www.dailybreadconsultancy.co.uk/policy-violations/#respond</comments>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 21:11:35 +0000</pubDate>
				<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=3228</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/policy-violations/">What to do if a Google Grant account is limited by policy violations.</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
]]></description>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="940" height="546" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/11/Lady-working-940-x-788-e1699477792270.png" alt="Lady struggling with Google Ad words due to policy violation" title="Lady working 940 x 788" srcset="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/11/Lady-working-940-x-788-e1699477792270.png 940w, https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/11/Lady-working-940-x-788-e1699477792270-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 940px, 100vw" class="wp-image-3234" /></span>
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				<div class="et_pb_text_inner"><p>It is not uncommon for charities to find that there Google Ad Grant account isn’t performing as well as they might hope. There can be a number of reasons for this.</p>
<p>In this blog post, we will explore ads that have been limited by policy violations.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_37  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>Possible policy violations</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_38  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>There are a lot of possible <a href="https://support.google.com/adspolicy/topic/1626336?hl=en&amp;ref_topic=2996750&amp;sjid=7972203950868979347-EU" target="_blank" rel="noopener">policy violations</a>, and if you are relatively inexperienced in <a href="https://www.dailybreadconsultancy.co.uk/google-grant-management/">ad grant management</a> having your ads flagged can come as a bit of a surprise. It can also feel a bit unfair; after all, you know that your charity does great work, and you know it would benefit society for people to know more about your cause.</p>
<p>Typical violations that my customers get hit by are health related (cancer, kidney, and addiction charities), gambling related (charities trying to promote their lotteries), or &#8220;personalized&#8221; (ads that mention religion or sexual content &#8211; charities that support LGBTQIA+ communities etc).</p>
<p>But there are a lot of additional potential policy violations that you should ideally be aware of if you don&#8217;t want to have your account penalised or even closed.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_39  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>How do you know if your ads have been flagged?</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_40  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>If you log into your ads account and navigate to the campagins overview, you will see a number of columns. One of these should be labeled &#8220;Status&#8221;.</p>
<p>In this column, if your ads are performing well, you will see the word &#8220;Eligible&#8221;. If some of your ads have been flagged you may see the words &#8220;Eligible (limited)&#8221;.</p>
<p>If you hover over these words, you will get a pop up that will provide more details.</p>
<p>The pop up will have links to documents about the policy violations and a link to appeal the decision.</p></div>
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				<div class="et_pb_text_inner"><h3>What can I do to fix my ads?</h3></div>
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				<div class="et_pb_text_inner"><p>First of all, read the policy.</p>
<p>Try to find out why your ad has been flagged and see if you agree with it or not.</p>
<p>If it is something that you do agree with, then you will need to change your ads. It might be that there is a different way of saying what you want to say that will still drive traffic to your website.</p>
<p>If you disagree that your ads break the policy, then you can appeal. When you appeal your ads will be reviewed by someone at Google and you should find out within a day or so if they agree with you or not.</p>
<p>If they do agree that they have made a mistake, they will turn your ad back on.</p>
<p>If they disagree and maintain that you have gone against their policy then your ads will remain turned off or limited.</p></div>
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				<div class="et_pb_text_inner"><h3>Is there anything else that can be done?</h3></div>
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				<div class="et_pb_text_inner"><p>Possibly.</p>
<p>If you really want to make sure that your ads will run smoothly, then sometimes you can <a href="https://support.google.com/google-ads/troubleshooter/6099627?visit_id=638350710764676038-2577938885&amp;rd=1" target="_blank" rel="noopener">submit certification</a> to provide evidence that you can legitimately advertise using the terms you have been flagged for.</p>
<p>For example, a cancer charity may want to advertise their &#8220;exercise class for lymphodema&#8221;.</p>
<p>This advert may get flagged for violating the &#8220;Health in personalised advertising&#8221; policy, depending on the content on the landing page.</p>
<p><strong>What does Google say about this?</strong></p>
<blockquote>
<p>We are dedicated to following advertising regulations for healthcare and medicine, so we expect ads and destinations to follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while other content can only be advertised if the advertiser is certified with Google and targets only approved countries.</p>
</blockquote></div>
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				<div class="et_pb_text_inner"><h3>The full policy: Health in personalized advertising</h3></div>
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				<div class="et_pb_text_inner"><p><img decoding="async" src="https://storage.googleapis.com/support-kms-prod/dL5iQ337tZV1scwjtBR8obdxKKr2zeBwHikY" width="25px" height="auto" alt="red x mark" data-mime-type="image/svg+xml" /><span> </span>Personal health content, which includes:</p>
<ul>
<li>Physical or mental health conditions, including diseases, sexual health, and chronic health conditions, which are health conditions that require long-term care or management.</li>
<li>Products, services, or procedures to treat or manage chronic health conditions, which includes over-the-counter medications and medical devices.</li>
<li data-outlined="false" class="">Any health issues associated with intimate body parts or functions, which includes genital, bowel, or urinary health.</li>
<li>Invasive medical procedures, which includes cosmetic surgery.</li>
<li>Disabilities, even when content is oriented toward the user’s primary caretaker.</li>
</ul>
<ul>
<li>
<ul>
<li><strong>Examples</strong>: Treatments for chronic health conditions like diabetes or arthritis, treatments for sexually transmitted diseases, counseling services for mental health issues like depression or anxiety, medical devices for sleep apnea like CPAP machines, over-the-counter medications for yeast infections, information about how to support your autistic child</li>
</ul>
</li>
</ul></div>
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				<div class="et_pb_text_inner"><h3>How to comply with this policy</h3></div>
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				<div class="et_pb_text_inner"><ol>
<li>Read the policy above to learn what they don&#8217;t allow. Ensure that your ads, site, or app comply with Personalized advertising policies. Note that even if ads are not targeted using sensitive categories, some types of ad content are still prohibited.</li>
<li>Remove that content from your site or app. If your site or app has content that we don&#8217;t allow, remove all content that doesn’t comply with this policy. You&#8217;ll then need to request a review<span> </span><u>before</u><span> </span>moving on to the next step of checking your audience lists.</li>
<li>Remove that content from your ad.<br />If your ad violates this policy, edit it to make it comply.
<ul>
<li>On your Ads page, hover over the ad you want to edit.</li>
<li>Click the pencil icon next to your ad to edit it.</li>
<li>Click Save when you&#8217;re done.</li>
</ul>
</li>
<li>Once you edit and save your ad, it&#8217;s sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If you&#8217;ve removed the unacceptable content from your ad and its destination, you can request a review of your ad.</li>
<li>Disassociate or remove ad groups targeting audience or remarketing lists. After we review the site or app, the associated lists will be enabled. Ensure that the ads using these lists comply with Personalized advertising policies. If the ads do not comply with Personalized advertising policies, please remove the ad groups or targeting that uses the audience or remarketing lists.</li>
</ol>
<p>If you aren&#8217;t able to fix these violations, or you choose not to, <strong>please remove your ad to help prevent your account from becoming suspended</strong> in the future for having too many disapproved ads.</p></div>
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				<div class="et_pb_text_inner"><h3>So do I have to remove my health service related ads and content? </h3></div>
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				<div class="et_pb_text_inner"><p>Not straight away. First of all, I would try applying for health care related advertising. Especially if you are an addictions charity. You can do that <a href="https://support.google.com/google-ads/troubleshooter/6099627?visit_id=638350710764676038-2577938885&amp;rd=1" target="_blank" rel="noopener">here </a></p>
<p>The next thing to try is appealing. You can do that within your ads account.</p>
<p>An alternative would be to try contacting Google support &#8211; <a href="https://support.google.com/google-ads/gethelp?sjid=12171071071192615386-EU" target="_blank" rel="noopener">Support</a></p>
<p>The Google Ads <a href="https://support.google.com/google-ads/community?hl=en&amp;sjid=12171071071192615386-EU" target="_blank" rel="noopener">Help Community</a> can also be a gold mine of information. Sometimes!</p>
<p>Double check where you are advertising, and try tweaking your ads.</p>
<p>Finally, consider changing your web content. It may only be a single word that is causing the problems. Or it might be more.</p>
<p>&nbsp;</p></div>
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				<div class="et_pb_text_inner"><h3>Need some help?</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_52  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><div><p><a href="https://www.dailybreadconsultancy.co.uk/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.dailybreadconsultancy.co.uk/&amp;source=gmail&amp;ust=1689332515561000&amp;usg=AOvVaw3iX0NBxGKwNRgYzx9mxTWI" rel="noopener">Daily Bread Consultancy</a><span> </span>is a Google Partner organisation. We work with charities and businesses and particularly support charities in managing their Google Ad Grants.</p>
<p>As I&#8217;m sure you know, Google provides charities with $10,000 per month of free PPC advertising. However, due to the way Google Ads work, it can be tricky to run effective ads.</p>
<p>Your ads need to have strong relevance to the keywords you have set, and they also need to have strong relevance to the landing page experience. </p>
<p>You can&#8217;t bid for the keyword &#8220;Nike shoes&#8221;, create an ad that says &#8220;discount Nike shoes available online,&#8221; and then have a landing page that only sells Adidas shoes. Google won&#8217;t run those ads as they are not relevant to the search intent, and the whole goal of Google is to provide the best user experience. </p>
<p>Similarly, you won&#8217;t get your ads shown often if you run a breast cancer charity but have pages with very little information on them. The reason is that even if your page experience is relevant, if there are hundreds of similar but better (in Google&#8217;s opinion) pages, then Google will serve those ads ahead of yours.</p>
<p>In addition to running the ads, you will need GA4 set up correctly. Once set up, you can link your GA4 account with your ads account and import your conversions; these should be set in GA4. </p>
<p>In order to do this, you should also use <a href="https://tagmanager.google.com/" target="_blank" rel="noopener">Tag Manager</a>. </p>
<p>Using Tag Manager you can create &#8220;Tags&#8221; to measure important actions on your website, such as PDF downloads, form completions, video views, etc.</p>
<p>Daily Bread Consultancy can help you with all of this, as well as provide SEO support to help you create web content that your beneficiaries, supporters, etc will search for and find useful.</p>
<p>Do <a href="https://www.dailybreadconsultancy.co.uk/contact/">contact us</a> if you would like to discuss this all further.</div></div>
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				<div class="et_pb_text_inner"><h3>Digital Marketing Services</h3>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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						<div class="et_pb_blurb_description"><p>Let us take the hassel out of your PPC marketing and grow your business with Google Ads.</p>
<p><strong>From £400 per month</strong><quillbot-extension-portal></quillbot-extension-portal></p></div>
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<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/policy-violations/">What to do if a Google Grant account is limited by policy violations.</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>How to regain access to a Google Grant account</title>
		<link>https://www.dailybreadconsultancy.co.uk/regain-access-to-a-google-grant-account/</link>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Thu, 13 Jul 2023 14:57:30 +0000</pubDate>
				<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=2727</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/regain-access-to-a-google-grant-account/">How to regain access to a Google Grant account</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_8 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1280" height="916" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/07/blogger-g974d7756c_1280.jpg" alt="blogger g974d7756c 1280" title="Regain access to a Google Grant account" srcset="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/07/blogger-g974d7756c_1280.jpg 1280w, https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/07/blogger-g974d7756c_1280-980x701.jpg 980w, https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/07/blogger-g974d7756c_1280-480x344.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-2733"></span>
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				<div class="et_pb_text_inner"><p>It&#8217;s not uncommon for a staff member to leave a charity and access to your <a href="https://www.google.com/nonprofits/" target="_blank" rel="noopener">Google NonProfit</a> account and/or <a href="https://www.google.com/nonprofits/offerings/google-ad-grants/" target="_blank" rel="noopener">Google Ad Grant</a> account to go missing.</p>
<p>There are a number of reasons why this may be the case. Often charities use Office 365 as their main cloud-powered productivity platform. Yet to access the free products offered by Google a Gmail account is needed.</p>
<p>To achieve this an individual may set up a one off Gmail account, to access and administrate their Google products. Or the may choose to use a personal Gmail account that they already have access to.</p>
<p>If this is the case and they have not left you with the passwords, account details, or have set up a new administrator then you made find your charity locked out.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_55  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>Trying to regain access to a Google Grant account can be confusing and incredibly frustating if this is the case.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_56  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>How to regain access to a Google Grant account</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_57  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>Regaining access is actually relatively straight forward, once you find the right information.</p>
<p>Firstly you need to understand that you will want and need access to both your Google NonProfit account and your Google Ad Grant account.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_58  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>Requesting administative access to an existing NonProfit account</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_59  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner">By following this link <a href="https://support.google.com/nonprofits/answer/1699860" target="_blank" rel="noopener">https://support.google.com/nonprofits/answer/1699860</a> you can request access to an exisiting NonProfit account.</p>
<p>You will need to submit a request for account access.</p>
<p>Your request will be sent to the current administrators of the Google for Nonprofits account for review.</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li><strong>If an administrator responds to the request,</strong><span> </span>you’ll get an email with their decision.</li>
<li><strong>If an administrator does not respond to the request after 14 days,</strong><span> </span>your request will be automatically sent to a Google representative for review.</li>
</ul></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_60  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3>Regaining access to a Google Grant account</h3></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_61  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner">Once you have access to your NonProfit account you will be able to find your Google Ad Grant account number. You will need this to request access.</p>
<p>Follow the steps on this page <a href="https://support.google.com/grants/answer/66163?hl=en&amp;sjid=18329089163455575627-EU" target="_blank" rel="noopener">Regain access to your account</a></p>
<p>Once you have tried all of the things they suggest you can fill out a short form to request access. To do this you will need the following information:</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li>Ad Grants 10-digit Customer ID</li>
<li>Charity ID number</li>
<li>Nonprofit website URL</li>
</ul></div>
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				<div class="et_pb_text_inner"><h3>Getting there, phew!</h3></div>
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				<div class="et_pb_text_inner"><p>After a few days Google should get back to you and re grant you access to your Google Ads Grant account.</p>
<p>If it has not been accessed for sometime then you will likely find that the account has been suspended. </p>
<p>To get it up and running again you will need to make sure that the account is adhering to all of the Ad Grant rules before submitting it for review.</p>
<p>This will take another couple of days and then you should have it all back up and running.</p>
<p>Yay.</p></div>
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				<div class="et_pb_text_inner"><h3>Need some help?</h3></div>
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<p><a href="https://www.dailybreadconsultancy.co.uk/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.dailybreadconsultancy.co.uk/&amp;source=gmail&amp;ust=1689332515561000&amp;usg=AOvVaw3iX0NBxGKwNRgYzx9mxTWI" rel="noopener">Daily Bread Consultancy</a><span> </span>is a Google Partner organisation. We work with charities and businesses and particularly support charities in managing their Google Ad Grants.</p>
<p>As I&#8217;m sure you know, Google provides charities with $10,000 per month of free PPC advertising. However, due to the way Google Ads work, it can be tricky to run effective ads.</p>
<p>Your ads need to have strong relevance to the keywords you have set, and they also need to have strong relevance to the landing page experience. </p>
<p>You can&#8217;t bid for the keyword &#8220;Nike shoes&#8221;, create an ad that says &#8220;discount Nike shoes available online,&#8221; and then have a landing page that only sells Adidas shoes. Google won&#8217;t run those ads as they are not relevant to the search intent, and the whole goal of Google is to provide the best user experience. </p>
<p>Similarly, you won&#8217;t get your ads shown often if you run a breast cancer charity but have pages with very little information on them. The reason is that even if your page experience is relevant, if there are hundreds of similar but better (in Google&#8217;s opinion) pages, then Google will serve those ads ahead of yours.</p>
<p>In addition to running the ads, you will need GA4 set up correctly. Once set up, you can link your GA4 account with your ads account and import your conversions; these should be set in GA4. </p>
<p>In order to do this, you should also use <a href="https://tagmanager.google.com/" target="_blank" rel="noopener">Tag Manager</a>. </p>
<p>Using Tag Manager you can create &#8220;Tags&#8221; to measure important actions on your website, such as PDF downloads, form completions, video views, etc.</p>
<p>Daily Bread Consultancy can help you with all of this, as well as provide SEO support to help you create web content that your beneficiaries, supporters, etc will search for and find useful.</p>
<p>Do <a href="https://www.dailybreadconsultancy.co.uk/contact/">contact us</a> if you would like to discuss this all further.</div></div>
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				<div class="et_pb_text_inner"><h3>Digital Marketing Services</h3>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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						<div class="et_pb_blurb_description"><p><span class="S1PPyQ">Utilise $10,000 per month of FREE PPC Advertising. Grow your charity online.</span></p>
<p><quillbot-extension-portal></quillbot-extension-portal><strong>From £400 per month</strong></p></div>
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						<div class="et_pb_blurb_description"><p><span>Record meaningful events on your website, such as downloads, form submissions and purchases.</span></p>
<p><strong>From £250 </strong></p>
<p><quillbot-extension-portal></quillbot-extension-portal></p></div>
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						<div class="et_pb_blurb_description"><p>Understand your audience, search intent, &amp; create content that will rank organically.</p>
<p><strong>From £400 per month</strong></p></div>
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						<h4 class="et_pb_module_header"><span>GMB Profile Management</span></h4>
						<div class="et_pb_blurb_description"><p><span>Use our knowledge of SEO tactics to optimize your listing and smash the local competition.</span></p>
<p><strong>From £250 per month</strong></p></div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" src="https://www.dailybreadconsultancy.co.uk/wp-content/uploads/2023/05/PPC-Marketing-326-×-326-px.png" alt="PPC Marketing" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone" /></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>Pay-Per-Click Marketing</span></h4>
						<div class="et_pb_blurb_description"><p>Let us take the hassel out of your PPC marketing and grow your business with Google Ads.</p>
<p><strong>From £400 per month</strong><quillbot-extension-portal></quillbot-extension-portal></p></div>
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			</div></p>
<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/regain-access-to-a-google-grant-account/">How to regain access to a Google Grant account</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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		<title>How to choose keywords for your Google Ads campaigns</title>
		<link>https://www.dailybreadconsultancy.co.uk/how-to-choose-keywords-for-your-google-ads-campaigns/</link>
		
		<dc:creator><![CDATA[Sam Perry]]></dc:creator>
		<pubDate>Thu, 15 Jun 2023 10:39:18 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[PPC]]></category>
		<guid isPermaLink="false">https://www.dailybreadconsultancy.co.uk/?p=2624</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/how-to-choose-keywords-for-your-google-ads-campaigns/">How to choose keywords for your Google Ads campaigns</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;"><strong>Hi, and welcome to Daily Bread Consultancy</strong>.</span></p>
<p><span style="font-weight: 400;">I&#8217;m Sam and I&#8217;m a Google-certified Ads specialist and a <a href="https://www.google.com/partners/agency?id=4761186129" target="_blank" rel="noopener">Google Partner</a>. In this blog post, I&#8217;m going to be talking about how to choose keywords for your Google Ads campaigns.</span></p></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">Keywords are the words and phrases that people use when they&#8217;re searching for information on Google. By using the right keywords in your ads, you can improve your chances of showing up for those searches and getting more clicks and conversions.</span></p></div>
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				<div class="et_pb_text_inner"><h3><span style="font-weight: 400;">How to choose keywords</span></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">When choosing keywords, it&#8217;s important to consider the following factors:</span></p>
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<ul>
<li style="list-style-type: none;">
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<li><span style="font-weight: 400;">Relevance: The keywords should be relevant to your business and the services you offer. It should also be relevant to the specific landing page or you will get a low ad rank.</span></li>
<li><span style="font-weight: 400;">Specific: The keyword should be specific with clear intent. If you are selling blue Nike air trainers then you will spend a lot less money and get better conversions for the keyword &#8220;best deals on blue Nike air trainers&#8221; than you will &#8220;shoes&#8221;</span></li>
<li><span style="font-weight: 400;">Search volume: The keywords should have a high search volume, meaning that people are searching for them frequently.</span></li>
<li><span style="font-weight: 400;">Competition: Ideally the keywords should have low competition, meaning that it will be easier for your ads to show up for those keywords.</span></li>
<li><span style="font-weight: 400;">Cost: Consider the cost range for the keywords you want to bid on. At times these can seem very expensive so you should also consider the ROI  (return on investment). If you are selling disposable lighters for £0.99p then it is unlikely that you will make any profit if you are paying £0.50+ per click. However, £10+ a click might provide great value if you are selling luxury kitchens and are achieving a good conversion rate.</span></li>
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				<div class="et_pb_text_inner"><h3><span style="font-weight: 400;">How to use keywords in your ads</span></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">Once you&#8217;ve chosen your keywords, you can use them in your Google Ads campaigns. When creating your ads, be sure to include the keywords in the ad title, description, and keywords. You can also use negative keywords to prevent your ads from showing up for irrelevant searches.</span></p>
<p><span style="font-weight: 400;">Here is an example of a Google Ad that uses keywords:</span></p>
<p><span style="font-weight: 400;">Ad title: Get a free quote for <a href="https://www.dailybreadconsultancy.co.uk/web-development-services/">web development</a></span></p>
<p><span style="font-weight: 400;">Ad description: We offer custom web development services for businesses of all sizes. Get a free quote today!</span></p>
<p><span style="font-weight: 400;">Keywords: web development, <a href="https://www.dailybreadconsultancy.co.uk/web-development-services/">website design</a>, custom web development.</span></p></div>
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				<div class="et_pb_text_inner"><h3><span style="font-weight: 400;">How to track your results</span></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">Once you&#8217;ve launched your Google Ads campaigns, it&#8217;s important to track your results so you can see how they&#8217;re performing. You can use <a href="https://www.dailybreadconsultancy.co.uk/google-analytics-4-setup/">Google Analytics 4</a> and Tag Manager to track your clicks, impressions, and conversions.</span></p>
<p><span style="font-weight: 400;">By tracking your results, you can identify what&#8217;s working and what&#8217;s not, and make adjustments to your campaigns as needed.</span></p>
<h3></h3></div>
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				<div class="et_pb_text_inner"><h3><span style="font-weight: 400;">In Conclusion</span></h3></div>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">By using the right keywords in your Google Ads campaigns, you can improve your chances of showing up for relevant searches and getting more clicks and conversions.</span></p>
<p><span style="font-weight: 400;">I hope this blog post has been helpful. If you have any questions, or if you would like support with your <a href="https://www.dailybreadconsultancy.co.uk/digital-marketing-services/">digital marketing</a> then please <a href="https://www.dailybreadconsultancy.co.uk/contact/">contact us. </a></span></p></div>
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<p>The post <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk/how-to-choose-keywords-for-your-google-ads-campaigns/">How to choose keywords for your Google Ads campaigns</a> appeared first on <a rel="nofollow" href="https://www.dailybreadconsultancy.co.uk">Daily Bread Consultancy</a>.</p>
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