SEO or Search Engine Optimisation is important for all modern businesses. SEO is a way of optimising your website and web content for specific keywords so that it ranks towards the top of Google search results.
Why is this important to your Hampshire based business?
Local businesses can attract more customers, both online and offline with a well managed web presence. Whether you sell goods or services, online or through a local shop people need to know about you to engage with you.
Understanding your audience
One of our local customers, South Downs Tree Services Ltd came to us because they weren’t happy with their existing marketing approach and because they needed to attract more customers.
They were paying for a lead generation company that was very expensive and many of the leads weren’t turning into business.
We undertook an SEO website audit and discovered that the website was focusing on the wrong keywords and as a result wasn’t ranking well for any terms. Particularly the site was focused on the term “arborists” which is technically what Mike and his team are, but the term “tree surgeons” had considerably higher search volume and was where we needed to focus our efforts.
We’ve improved their Google My Business profile, posting regular content and receiving reviews. We also improved the web content and internal linking, and set up a number of PPC advertising campaigns.
Over a period of 6 months we have seen web traffic increase from less than 100 visitors per week to over 300. We’ve also seen a large increase in enquiries and are starting to rank higher for our key terms.
What South Downs Tree Service think of us
Polite, honest and hard working. Only recommends what needs to be done to get you to where you want, not common in this industry! Brilliant service from Sam!
SEO Hampshire: Improving the web content and focusing on the term “tree surgeons” enabled us to grow the organic traffic to the site.