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Google Ads Limited Ad Serving Update 2026: What Charities Need to Know

Google Ads Limited Ad Serving Update 2026: What Charities Need to Know

by Sam Perry | Jun 18, 2026 | Google Ads, Google Grant Management, PPC

Google Ads Is Tightening The Rules: What Charities and Advertisers Need to Know About Google’s Expanded Limited Ad Serving Policy Google has announced a significant expansion of its Limited Ad Serving Policy, a change that could affect advertisers across Google...
101 Guide to Google Ad Grant Management

101 Guide to Google Ad Grant Management

by Sam Perry | Jul 31, 2024 | Google Grant Management, News

What is a Google Charity Grant? Google charity grants (or Google Ad Grants as they are also known) work just like a paid for Google Ads account, providing online search advertising. People use Google to search for information and the top few results are usually...

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Posted on Google
Phoebe Clark profile picture
Phoebe Clark
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Working with Daily Bread has been fabulous, Sam is always on hand to help and advise. He takes time to breakdown understanding the ever changing complexities of working with Google.
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Rebecca Easton profile picture
Rebecca Easton
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Sam has provided our company with an excellent new website. he listened to our needs carefully and ensured the design was both user friendly and on brand. He works hard to ensure you're happy with every step of the process and always listens to feedback. Thank you!
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Victoria Anderson-Adair profile picture
Victoria Anderson-Adair
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Sam has worked with us at the Leadership Skills Foundation to overcome multiple challenges with our Google setup. From Analytics to Tag Manager, our Ads Grant and even our Gmail account - everything was under different names, emails, phones, containers, incorrect tags, expired users or invites etc. Sam has supported us to take it back to a streamlined system that will actually support us to achieve our goals as opposed to actively hampering them. Thank you, Sam.
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Sam Thomas
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Received training for Google Ads. Friendly and helpful. Learnt a lot. Would recommend for charity support.
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Shannel
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Sam was an absolute pleasure to work with. He took the time to understand the mission, vision, and core values of our charity, and this is clearly reflected throughout our new website. Sam has significantly enhanced AFFECT’s digital presence, and we are incredibly proud of how we are now represented online. I cannot recommend Sam’s services highly enough. He is reliable, professional, and an excellent communicator. Despite our request for a fast turnaround, Sam made our project a priority and delivered the website ahead of schedule. Thank you, Sam, for your outstanding support and hard work. We look forward to working with you again in the future. A heartfelt thank you from the AFFECT Team, Shannel CEO.
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Chris Marsh
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I needed a website for my new business. Sam at Daily Bread Consultancy built it from scratch. He took the time to listen to my needs and was very communicative and helpful throughout the process. I'm really pleased with the outcome and would highly recommend Sam!
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Nick Teeling
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Sam transformed my website and my ads campaign on google. My website and ads campaign started to generate conversions under Sam’s guidance and hard work. He has a wealth of knowledge and understands the landscape of online advertising. I would highly recommend Sam to any one expanding their business venture into online advertisement. A friendly. And down to earth person, works hard to communicate and explain each part and process of the advertising and website structure. Sam offers an Invaluable service.
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Martin Webb
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Sam has turned our online presence on its head. Before , we were struggling to gain clients and our website traffic was non existent. Thanks to Sam’s knowledge, the our website traffic & lead generation is at an all time high meaning we can convert more enquires into sales. Sam made our website user friendly with a revamp, showing us the real potential that can be gained from having an online presence. Highly recommend to anyone who needs help with their website, SEO and/or Google campaign
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Sally Hall
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Sam helped to set up my small business in the timeframe I needed. From branding to building my web site from scratch...plus training me to manage it, Sam was absolutely brilliant. Sam advised on so many things in regard to my web site and business, and understood what I was aiming to achieve. I highly recommend Sam, as the aftercare is also exceptional. Thank you.
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Kirsty Erridge
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Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It's a pleasure working with Sam and I'm so glad we found him!
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Daily Bread Consultancy™ 2021 | Registered Company No:13326042 | VAT No: 461327015 | Registered address: 7-9 The Avenue, Eastbourne, East Sussex, BN21 3YA | Office address: Ash Tree Road, Southampton, Hampshire, SO18 1NA