PPC Consultancy for Educational Institutions

From £550 +VAT per month

In the education sector, competing for student enrolments, funding, and awareness is increasingly digital. Digital decision journeys, enrolment cycles, and shifting policy funding mean that every click counts. That’s why your PPC campaigns must be incisive, data-driven, and tailored to educational audiences.

At Daily Bread Consultancy, we specialise in PPC strategies built for schools, colleges, universities, training providers, and nonprofit educational organisations. We understand term dates, admissions cycles, geographical catchments, and funding constraints—so we craft campaigns that deliver measurable enrolments, inquiries, and ROI.

Maddison Gibbs

I had an excellent experience with Daily Bread! Sam’s professionalism, punctuality, and wealth of information are impressive. He delivered exceptional service that greatly benefited the business. His extensive knowledge and expertise with Google were invaluable. I highly recommended Daily Bread to anyone looking for management and advice regarding ads!

    
 
 
       Posted on Google  
   
   Phoebe Clark 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Daily Bread has been fabulous, Sam is always on hand to help and advise. He takes time to breakdown understanding the ever changing complexities of working with Google.
  
 
      Posted on Google  
   
   Rebecca Easton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has provided our company with an excellent new website. he listened to our needs carefully and ensured the design was both user friendly and on brand. He works hard to ensure you're happy with every step of the process and always listens to feedback. Thank you!
  
 
      Posted on Google  
   
   Victoria Anderson-Adair 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has worked with us at the Leadership Skills Foundation to overcome multiple challenges with our Google setup. From Analytics to Tag Manager, our Ads Grant and even our Gmail account - everything was under different names, emails, phones, containers, incorrect tags, expired users or invites etc. Sam has supported us to take it back to a streamlined system that will actually support us to achieve our goals as opposed to actively hampering them. Thank you, Sam.
  
 
      Posted on Google  
   
   Sam Thomas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Received training for Google Ads. Friendly and helpful. Learnt a lot. Would recommend for charity support.
  
 
      Posted on Google  
   
   Shannel 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam was an absolute pleasure to work with. He took the time to understand the mission, vision, and core values of our charity, and this is clearly reflected throughout our new website. Sam has significantly enhanced AFFECT’s digital presence, and we are incredibly proud of how we are now represented online. I cannot recommend Sam’s services highly enough. He is reliable, professional, and an excellent communicator. Despite our request for a fast turnaround, Sam made our project a priority and delivered the website ahead of schedule. Thank you, Sam, for your outstanding support and hard work. We look forward to working with you again in the future. A heartfelt thank you from the AFFECT Team, Shannel CEO.
  
 
      Posted on Google  
   
   Chris Marsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. I needed a website for my new business.  Sam at Daily Bread Consultancy built it from scratch.  He took the time to listen to my needs and was very communicative and helpful throughout the process.  I'm really pleased with the outcome and would highly recommend Sam!
  
 
      Posted on Google  
   
   Nick Teeling 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam transformed my website and my ads campaign on google. My website and ads campaign started to generate conversions under Sam’s guidance and hard work. He has a wealth of knowledge and understands the landscape of online advertising. I would highly recommend Sam to any one expanding their business venture into online advertisement. A friendly. And down to earth person, works hard to communicate and explain each part and process of the advertising and website structure. Sam offers an Invaluable service.
  
 
      Posted on Google  
   
   Martin Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has turned our online presence on its head. Before , we were struggling to gain clients and our website traffic was non existent. Thanks to Sam’s knowledge, the our website traffic & lead generation is at an all time high meaning we can convert more enquires into sales. Sam made our website user friendly with a revamp, showing us the real potential that can be gained from having an online presence. Highly recommend to anyone who needs help with their website, SEO and/or Google campaign
  
 
      Posted on Google  
   
   Sally Hall 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam helped to set up my small business in the timeframe I needed. From branding to building my web site from scratch...plus training me to manage it, Sam was absolutely brilliant. Sam advised on so many things in regard to my web site and business, and understood what I was aiming to achieve. I highly recommend Sam, as the aftercare is also exceptional. Thank you.
  
 
      Posted on Google  
   
   Kirsty Erridge 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It's a pleasure working with Sam and I'm so glad we found him!
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

What Makes PPC for Education Unique (And How We Do It Better)

Admissions-cycle targeting & seasonality
We map campaign schedules around application windows, open days, and enrolment periods to maximise impact when prospects are most interested.
Audience segmentation & targeting by location / demographics
Use geo-targeting (catchment areas, neighbouring towns), age filters, parental demographics, subject interest, lookalike audiences, and remarketing to reach the right prospects.
Conversion tracking + lead attribution
We don’t just count clicks—we track form submissions, course signups, tours booked, and other micro- and macro-conversions. We also set up multi-touch attribution to credit the correct channels.
Budget control & optimisation under constraints
Education budgets are often tight or seasonal. We structure campaigns to maximise impact within your spend, reduce waste (via negative keywords, bid adjustments), and reallocate budgets dynamically.
Ad messaging for trust & credibility
We craft ad copy that builds confidence: “Ofsted-rated”, “Scholarships available”, “Trusted faculty”, “Industry-accredited courses”, “Open day booking”, etc.
Multi-channel & remarketing campaigns
Beyond search, we run display, video (YouTube), social retargeting, and prospecting to stay top-of-mind with prospective students and re-engage previous site visitors.

Ready to Increase Enquiries & Enrolments through PPC?

Fill out the form below to schedule a consultation and learn how Daily Bread Consultancy can help your educational institution reach more prospective students with PPC that converts.

Why Education Clients Choose Us

Deep understanding of academic cycles, student decision-making, and regulatory constraints
Transparent reporting: we translate metrics into real results—student enquiries, enrolments, ROI
Collaborative approach: we work with your admissions & marketing teams to align messaging
Proven track record across educational & nonprofit sectors
Flexible engagements: PPC audits, one-off campaigns, or full ongoing management

Education PPC Benchmarks & Expectations

Average CPC: Education-related keywords can range from £1 to £5+ depending on subject and location
Conversion Rates: For student enquiries or application submissions, rates may fall between 3% and 6% (or higher, depending on landing page quality)
Return on Ad Spend (ROAS): Educational institutions, like Dunamis Therapy Hub, may see 4:1 to 8:1 or better when campaigns are tightly optimised and aligned with enrolment cycles

Monthly Plans

Starter PPC

£550/mo

✔ Campaign setup or audit
✔ Keyword research targeting location, travel type, and seasonal terms
✔ Ad creation for up to 5 campaigns with compelling CTAs like “Book Now,” “Limited Seats”
✔ Booking and inquiry conversion tracking
✔ Monthly summary report

Choose Starter

Growth PPC

£1,375/mo

✔ Everything in Starter
✔ Ongoing bid & budget optimisation
✔ Expanded keyword targeting & negatives
✔ Ad creation for up to 10 campaigns
✔ A/B testing for ads & landing pages
✔ SEO and Conversion Rate Optimisation insights
✔ Monthly strategy & reporting calls

Choose Growth

Premium PPC

£2,750/mo

✔ Everything in Growth
✔ Multi-channel campaigns (Google, Bing)
✔ Ad creation for up to 15 campaigns
✔ P-Max & remarketing ads
✔ GBP Management and setup (if required)
✔ SEO and Onpage optimisation to maximise ad results
✔ Landing page conversion optimisation & UX enhancements
✔ Bimonthly dedicated performance review

Choose Premium

GET IN TOUCH

PPC Consultancy for Educational Institutions FAQs

What’s included in the Starter Education PPC package?

It includes initial audit or setup, keyword & audience research, ad creation (for core programs), conversion setup, and monthly performance reporting.

Why is the Growth PPC package the most popular option?

Growth adds layered refinement—bid optimisation, expanded targeting, A/B testing of creative and landing pages, and strategic monthly calls to maintain momentum.

Who benefits most from the Premium PPC package?

The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.

Can PPC work for small training organisations or local colleges?

Yes—by focusing on hyperlocal targeting, niche subject areas, and limited program offerings, smaller institutions can compete effectively.

Do you manage only Google, or also Bing / social / display?

We offer flexible options: single-channel (Google Search) or full multi-channel campaigns (Google, Bing, Display, YouTube, remarketing, social) depending on your goals and budgets.

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Phoebe Clark

Working with Daily Bread has been fabulous, Sam is always on hand to help and advise. He takes time to breakdown understanding the ever changing complexities of working with Google.

Rebecca Easton

Sam has provided our company with an excellent new website. he listened to our needs carefully and ensured the design was both user friendly and on brand. He works hard to ensure you're happy with every step of the process and always listens to feedback. Thank you!

Victoria Anderson-Adair

Sam has worked with us at the Leadership Skills Foundation to overcome multiple challenges with our Google setup. From Analytics to Tag Manager, our Ads Grant and even our Gmail account - everything was under different names, emails, phones, containers, incorrect tags, expired users or invites etc. Sam has supported us to take it back to a streamlined system that will actually support us to achieve our goals as opposed to actively hampering them. Thank you, Sam.

Sam Thomas

Received training for Google Ads. Friendly and helpful. Learnt a lot. Would recommend for charity support.

Shannel

Sam was an absolute pleasure to work with. He took the time to understand the mission, vision, and core values of our charity, and this is clearly reflected throughout our new website. Sam has significantly enhanced AFFECT’s digital presence, and we are incredibly proud of how we are now represented online. I cannot recommend Sam’s services highly enough. He is reliable, professional, and an excellent communicator. Despite our request for a fast turnaround, Sam made our project a priority and delivered the website ahead of schedule. Thank you, Sam, for your outstanding support and hard work. We look forward to working with you again in the future. A heartfelt thank you from the AFFECT Team, Shannel CEO.

Chris Marsh

I needed a website for my new business. Sam at Daily Bread Consultancy built it from scratch. He took the time to listen to my needs and was very communicative and helpful throughout the process. I'm really pleased with the outcome and would highly recommend Sam!

Nick Teeling

Sam transformed my website and my ads campaign on google. My website and ads campaign started to generate conversions under Sam’s guidance and hard work. He has a wealth of knowledge and understands the landscape of online advertising. I would highly recommend Sam to any one expanding their business venture into online advertisement. A friendly. And down to earth person, works hard to communicate and explain each part and process of the advertising and website structure. Sam offers an Invaluable service.

Martin Webb

Sam has turned our online presence on its head. Before , we were struggling to gain clients and our website traffic was non existent. Thanks to Sam’s knowledge, the our website traffic & lead generation is at an all time high meaning we can convert more enquires into sales. Sam made our website user friendly with a revamp, showing us the real potential that can be gained from having an online presence. Highly recommend to anyone who needs help with their website, SEO and/or Google campaign

Sally Hall

Sam helped to set up my small business in the timeframe I needed. From branding to building my web site from scratch...plus training me to manage it, Sam was absolutely brilliant. Sam advised on so many things in regard to my web site and business, and understood what I was aiming to achieve. I highly recommend Sam, as the aftercare is also exceptional. Thank you.

Kirsty Erridge

Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It's a pleasure working with Sam and I'm so glad we found him!