PPC Consultancy for Travel Companies
From £550 +VAT per month
In the travel sector, competition for clicks and bookings is fierce—and rising CPCs on keywords like “best family holiday deals” or “luxury safari packages” can quickly eat into margins. That means every ad campaign must be finely tuned, highly targeted, and relentlessly performance-driven.
At Daily Bread Consultancy, we specialise in PPC strategies tailored for travel companies—from tour operators to destination management firms. We understand booking cycles, seasonality, international targeting, and how to deliver exceptional ROI on both CPC spend and actual bookings.
Founded in 1979, Bon Voyage are fully ATOL protected, and North American holiday experts. Your USA or Canada Holiday – tailor-made by experts.
Why PPC Makes Sense for Travel Companies
-
Capture high-intent search traffic when travelers are actively planning trips (e.g., “romantic getaways in 2026,” “cheap flights to Bali”).
-
Extend reach globally or regionally, targeting customers by location, interest, and season.
-
Track real returns—not just pageviews, but actual bookings and revenue.
-
Adapt instantly to seasonality, promotions, or global events that affect travel demand.
Fill out the contact form below to book a call and discuss with us how our PPC marketing agency can help your business:
Travel Industry PPC Benchmarks
-
Average CPC: Travel keywords fluctuate—budget deals might cost £0.50–£1.50, while luxury or niche vacations can be £2–£5 or more per click.
-
Conversion rates in travel typically range from 2% to 4%, with booking values often between £500–£2,500, making potential ROI substantial.
-
Return on Ad Spend (ROAS) can range from 3:1 to 10:1, especially when campaigns are aligned with promotional windows and high-value packages.
Strategic Advantages of Our Approach
-
Deep understanding of travel seasonality, search trends, and customer journey.
-
Campaigns scaled according to destination popularity and booking cycles.
-
Clear and transparent reporting—measuring not only clicks, but actual bookings, revenue, and ROAS.
-
Flexible engagement: One-time audits or full ongoing management.
Monthly Plans
Starter PPC
£550/mo
- ✔ Campaign setup or audit
- ✔ Keyword research targeting location, travel type, and seasonal terms
- ✔ Ad creation for up to 5 campaigns with compelling CTAs like “Book Now,” “Limited Seats”
- ✔ Booking and inquiry conversion tracking
- ✔ Monthly summary report
Growth PPC
£1,375/mo
- ✔ Everything in Starter
- ✔ Ongoing bid & budget optimisation
- ✔ Expanded keyword targeting & negatives
- ✔ Ad creation for up to 10 campaigns
- ✔ A/B testing for ads & landing pages
- ✔ SEO and Conversion Rate Optimisation insights
- ✔ Monthly strategy & reporting calls
Premium PPC
£2,750/mo
- ✔ Everything in Growth
- ✔ Multi-channel campaigns (Google, Bing)
- ✔ Ad creation for up to 15 campaigns
- ✔ P-Max & remarketing ads
- ✔ GBP Management and setup (if required)
- ✔ SEO and Onpage optimisation to maximise ad results
- ✔ Landing page conversion optimisation & UX enhancements
- ✔ Bimonthly dedicated performance review
PPC Consultancy for Charities FAQs
What’s included in the Starter PPC package?
The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.
Why is the Growth PPC package the most popular option?
The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.
Who benefits most from the Premium PPC package?
The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.
Can PPC work for small or local travel agencies?
Yes—by narrowing geography and focusing on high-intent packages (e.g., local tours, regional escapes), small agencies can compete effectively.
What’s a typical PPC budget for travel firms?
Smaller agencies might spend £1,000–£5,000/month, while larger operators may budget £10,000–£50,000/month, especially around high season.
Will you manage all platforms or just Google Ads?
We offer flexible options—from Google/Bing-focused campaigns to integrated multi-platform PPC across search, display, and social depending on your aviation, hotel, or package offerings.
More About PPC
The Ultimate PPC Playbook for Startups: Get Results with a Tiny Budget
Starting a business is exciting, but managing advertising on a shoestring budget can be daunting, yet can make or break your business. PPC (Pay-Per-Click) advertising might sound like something reserved for bigger companies with hefty marketing budgets, but the truth...
Is Your PPC Campaign Leaking Money? Here’s How a PPC Audit Can Fix It!
Have you ever felt like your PPC campaign was draining your budget without delivering the expected results? You’re not alone. Many businesses in Southampton and beyond experience the same issue. A PPC audit could be the key to stopping the leaks and improving your...
Why Local PPC in Southampton is the Game-Changer Your Business Needs
As a business owner in Southampton, you’ve probably heard about digital marketing strategies like SEO, social media, and PPC (Pay-Per-Click) advertising. But did you know that Local PPC is a particularly powerful tool to help your business thrive right here in the...
PPC Budget Management: Tips for Allocating and Optimising Your Advertising Spend
PPC advertising is a powerful tool for sending businesses’ products and services messages to a targeted audience. It allows you to put ads on search engines, social media, and other websites to engage potential customers searching for products or services that you...
Exploring Ad Extensions: Enhancing Your Google Ads Visibility
The competitive world of digital marketing services always requires standing out to grasp the consumers’ interest. Google Ads is a powerful assistant that allows users to use the platform to its full potential. But it is not enough to launch ads. They also need to be...
What to do if a Google Grant account is limited by policy violations.
It is not uncommon for charities to find that there Google Ad Grant account isn’t performing as well as they might hope. There can be a number of reasons for this. In this blog post, we will explore ads that have been limited by policy violations.Possible policy...
How to regain access to a Google Grant account
It's not uncommon for a staff member to leave a charity and access to your Google NonProfit account and/or Google Ad Grant account to go missing. There are a number of reasons why this may be the case. Often charities use Office 365 as their main cloud-powered...
How to choose keywords for your Google Ads campaigns
Hi, and welcome to Daily Bread Consultancy. I'm Sam and I'm a Google-certified Ads specialist and a Google Partner. In this blog post, I'm going to be talking about how to choose keywords for your Google Ads campaigns.Keywords are the words and phrases that people use...