PPC Consultancy for Educational Institutions

From £550 +VAT per month

In the education sector, competing for student enrolments, funding, and awareness is increasingly digital. Digital decision journeys, enrolment cycles, and shifting policy funding mean that every click counts. That’s why your PPC campaigns must be incisive, data-driven, and tailored to educational audiences.

At Daily Bread Consultancy, we specialise in PPC strategies built for schools, colleges, universities, training providers, and nonprofit educational organisations. We understand term dates, admissions cycles, geographical catchments, and funding constraints—so we craft campaigns that deliver measurable enrolments, inquiries, and ROI.

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What Makes PPC for Education Unique (And How We Do It Better)

• Admissions-cycle targeting & seasonality
  We map campaign schedules around application windows, open days, and enrolment periods to maximise impact when prospects are most interested.

• Audience segmentation & targeting by location / demographics
  Use geo-targeting (catchment areas, neighbouring towns), age filters, parental demographics, subject interest, lookalike audiences, and remarketing to reach the right prospects.

• Conversion tracking + lead attribution
  We don’t just count clicks—we track form submissions, course signups, tours booked, and other micro- and macro-conversions. We also set up multi-touch attribution to credit the correct channels.

• Budget control & optimisation under constraints
  Education budgets are often tight or seasonal. We structure campaigns to maximise impact within your spend, reduce waste (via negative keywords, bid adjustments), and reallocate budgets dynamically.

• Ad messaging for trust & credibility
  We craft ad copy that builds confidence: “Ofsted-rated”, “Scholarships available”, “Trusted faculty”, “Industry-accredited courses”, “Open day booking”, etc.

• Multi-channel & remarketing campaigns
  Beyond search, we run display, video (YouTube), social retargeting, and prospecting to stay top-of-mind with prospective students and re-engage previous site visitors.

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Ready to Increase Enquiries & Enrolments through PPC?

Fill out the form below to schedule a consultation and learn how Daily Bread Consultancy can help your educational institution reach more prospective students with PPC that converts.

Education PPC Benchmarks & Expectations

• Average CPC: Education-related keywords can range from £1 to £5+ depending on subject and location

• Conversion Rates: For student enquiries or application submissions, rates may fall between 3% and 6% (or higher, depending on landing page quality)

• Return on Ad Spend (ROAS): Educational institutions, like Dunamis Therapy Hub,  may see 4:1 to 8:1 or better when campaigns are tightly optimised and aligned with enrolment cycles