PPC Consultancy for Charities | Google Ads for Nonprofits
From £550 +VAT per month – Charity discounts maybe available
Maximise your impact with smart, cost-effective PPC campaigns designed for nonprofits.
Running a charity means every penny counts — and your digital marketing should reflect that. At Daily Bread Consultancy, we specialise in helping charities and nonprofits harness the power of Google Ads, Bing Ads, and social PPC to increase donations, grow awareness, and recruit supporters.
Whether you’re looking to make the most of a Google Ad Grant or simply stretch your marketing budget further, our expert PPC consultancy will ensure your campaigns deliver measurable results.
Why Charities Need PPC
Charities often face unique challenges when it comes to marketing:
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Limited budgets – every ad click must be cost-effective.
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Raising awareness – you need to reach the right audience, not just anyone online.
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Driving donations & sign-ups – whether it’s funding, volunteering, or event attendance, every campaign must inspire action.
PPC Consultancy allows you to:
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Target donors, volunteers, and supporters at the right time.
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Maximise the ROI of small budgets.
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Gain instant visibility in search results.
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Track every conversion and justify spend.
Fill out the contact form below to book a call and discuss with us how our PPC marketing agency can help your business:
Our PPC Services for Charities
We provide flexible consultancy tailored to your organisation’s needs:
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Google Ad Grants Management – make the most of up to $10,000/month in free ad spend.
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Paid Google & Bing Campaigns – reach wider audiences beyond the grant limits.
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Campaign Setup & Optimisation – ensuring every pound of your budget is well spent.
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Audience Targeting – focus on donors, fundraisers, event participants, or volunteers.
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Reporting & Insights – clear, jargon-free reports that show real impact.
Why Work With Daily Bread Consultancy?
✔️ Experience across multiple sectors including charities and nonprofits.
✔️ Transparent pricing and no long contracts.
✔️ Data-led approach with campaigns designed for maximum efficiency.
✔️ Support with strategy, implementation, and ongoing management.
We don’t just run ads — we act as your trusted partner, ensuring your charity’s goals are met with campaigns that are both ethical and effective.
Monthly Plans
Starter PPC
£550/mo
- ✔ Campaign setup or audit
- ✔ Keyword research & campaign structure
- ✔ Ad creation for up to 5 campaigns
- ✔ Conversion & tracking setup
- ✔ Monthly summary report
Growth PPC
£1,375/mo
- ✔ Everything in Starter
- ✔ Ongoing bid & budget optimisation
- ✔ Expanded keyword targeting & negatives
- ✔ Ad creation for up to 10 campaigns
- ✔ A/B testing for ads & landing pages
- ✔ SEO and Conversion Rate Optimisation insights
- ✔ Monthly strategy & reporting calls
Premium PPC
£2,750/mo
- ✔ Everything in Growth
- ✔ Multi-channel campaigns (Google, Bing)
- ✔ Ad creation for up to 15 campaigns
- ✔ P-Max & remarketing ads
- ✔ Shopping campaign setup (if required)
- ✔ Bimonthly dedicated performance review
PPC Consultancy for Charities FAQs
What’s included in the Starter PPC package?
The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.
Why is the Growth PPC package the most popular option?
The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.
Who benefits most from the Premium PPC package?
The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.
Do you work with Google Ad Grants?
Yes — we can set up and manage your Google Ad Grant account, helping you access and spend up to $10,000/month in free search ads.
Can PPC work for small charities?
Absolutely. With smart targeting and efficient campaign structures, even a small monthly budget can achieve big results.
What results can I expect?
That depends on your goals — some charities focus on increasing donations, while others prioritise awareness or volunteer sign-ups. We’ll build a campaign tailored to your objectives.
Do you offer one-off consultancy as well as ongoing management?
Yes. We provide flexible options, from strategy sessions to full-service PPC management.
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