PPC Consultancy for Driving Schools 🚘
From £550 +VAT per month
Running a driving school in today’s landscape is tough—high competition, rising ad costs, and seasonal demand all make marketing complex. But PPC can give you a powerful edge. With the right strategy, you don’t need the deepest pockets—you just need expert execution.
At Daily Bread Consultancy, we specialise in PPC campaigns for driving schools that deliver high-quality learner leads, help fill your schedule, and maximise your ad spend ROI.
Why PPC Works for Driving Schools
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Instant Local Visibility
Appear right when people search for “driving lessons near me,” “pass plus courses,” or “female driving instructor”—perfect timing for potential students. -
Measurable & Cost-Efficient
Track every phone call, booking, and lead, ensuring your ad spend focuses on real conversions. -
Seasonal Flexibility
Ramp up during exam surge periods, quiet down off-peak—all managed quickly via PPC.
Fill out the contact form below to book a call and discuss with us how our PPC marketing agency can help your business:
PPC Challenges for Driving Schools (and Our Solutions)
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Rising CPCs on Competitive Terms
Keywords like “driving lessons near me” can cost between £2–4 per click due to high intent and competition Wired Media. We optimise targeting and use negative keywords to curb wasted spend. -
Filtering Tire-Kickers from Serious Learners
We tailor ad copy and landing pages to voice direct action (e.g., “Book Now” or “Limited Slots Available”) to attract serious students. -
Driving Local Leads, Not National Traffic
Hyper-local campaigns ensure your ads target only your operating area—no wasted clicks from outside your patch. -
Unclear Campaign Performance
We deliver straightforward, learner-focused metrics—booked lessons, completed contact forms, and actual ROI.
Why Choose Us?
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Niche Expertise in service-based, local businesses like driving schools (See Electric Mile as an example)
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Transparent Pricing – no hidden fees or long contracts
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Lean & Effective – high-focus campaigns that stretch your budget
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Human-Centred Service – personal, responsive support from a dedicated consultant
Monthly Plans
Starter PPC
£550/mo
- ✔ Campaign setup or audit
- ✔ Keyword research & campaign structure
- ✔ Ad creation for up to 5 campaigns
- ✔ Conversion & tracking setup
- ✔ Monthly summary report
Growth PPC
£1,375/mo
- ✔ Everything in Starter
- ✔ Ongoing bid & budget optimisation
- ✔ Expanded keyword targeting & negatives
- ✔ Ad creation for up to 10 campaigns
- ✔ A/B testing for ads & landing pages
- ✔ SEO and Conversion Rate Optimisation insights
- ✔ Monthly strategy & reporting calls
Premium PPC
£2,750/mo
- ✔ Everything in Growth
- ✔ Multi-channel campaigns (Google, Bing)
- ✔ Ad creation for up to 15 campaigns
- ✔ P-Max & remarketing ads
- ✔ GBP Management and setup (if required)
- ✔ SEO and Onpage optimisation to maximise ad results
- ✔ Shopping campaign setup (if required)
- ✔ Bimonthly dedicated performance review
PPC Consultancy for Charities FAQs
What’s included in the Starter PPC package?
The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.
Why is the Growth PPC package the most popular option?
The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.
Who benefits most from the Premium PPC package?
The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.
Can PPC work for a small driving school?
Absolutely. With local targeting and well-crafted campaigns, even small driving schools get visible results fast.
Typical monthly ad spend?
Most of our driving instructor clients invest between £600–£1,800 per month in ad spend, depending on their area and goals.
That's between £20 per day and £60.
Will you manage my ads or just set them up?
We provide full campaign management, taking care of everything for you. We also provide monthly reports detailing your web traffic and return on ad spend.
Do you offer one-off consultancy as well as ongoing management?
Yes. We provide flexible options, from strategy sessions to full-service PPC management. If you have already tried PPC marketing but aren't happy with your results then why not request an audit and we will let you know if things can be improved.
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