PPC Consultancy for Legal Firms
From £550 +VAT per month
In a marketplace as competitive as legal services, driving quality inquiries without overpaying is a persistent challenge. Rising CPCs on search terms like “personal injury solicitor” or “corporate lawyer” demand a refined strategy—not just higher bids.
At Daily Bread Consultancy, we specialise in PPC campaigns for legal services. From personal injury to family law, we help you generate high-value leads efficiently and sustainably.
Why PPC Works for Law Firms
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Immediate visibility for high-intent searches like “divorce lawyer near me” or “clinical negligence solicitor UK.”
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Measurable and scalable—track impact on signed cases, not just clicks.
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Flexible budgets—scale spend during peak demand (e.g., post-legislation changes) and pause when needed without losing momentum.
Fill out the contact form below to book a call and discuss with us how our PPC marketing agency can help your business:
Legal Sector PPC Snapshots
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Average CPC for legal keywords ranges from £4 to £150 in the UK, depending on the practice area—from lower-cost general entries to high-cost personal injury terms.
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More granular examples:
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Criminal solicitor ~ £8.20 CPC
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Conveyancing solicitor ~ £6.20 CPC
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Wills & probate solicitor ~ £5.70 CPC Wired Media
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Industry benchmarks:
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CTR: ~4.8% average for legal services LocaliQ
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ROAS: Typically between 3:1 and 10:1, with 4:1 being common for optimised campaigns.
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Real-World PPC Dynamics for Legal Firms
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CPC fluctuates widely by practice area—personal injury can exceed £90/click, while debt or family law may be lower.
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A £1,000 ad spend (approx. 120 clicks at £8.20 CPC) with a 5% conversion rate could deliver 6 qualified leads. If one case is worth £3,000, that’s a 3:1 ROI. Optimised campaigns can often hit 4–10:1.
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Legal lead acquisition costs vary:
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Personal injury: £150–£400 per lead
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Family law: £80–£200 per lead
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Why Daily Bread Consultancy?
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Deep sector understanding—we grasp legal sales cycles, regulation, and client expectations.
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Cost-conscious strategies—designed to maintain profit even on high CPCs.
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Transparent pricing—no hidden fees, just performance.
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Data-led reporting—we track real client sign-ups, not vanity metrics.
- Full Marketing Picture – our knowledge of SEO, Website Design and Optimisation will increase the value of your ad spend.
Monthly Plans
Starter PPC
£550/mo
- ✔ Campaign setup or audit
- ✔ Keyword research & campaign structure
- ✔ Ad creation for up to 5 campaigns
- ✔ Conversion & tracking setup
- ✔ Monthly summary report
Growth PPC
£1,375/mo
- ✔ Everything in Starter
- ✔ Ongoing bid & budget optimisation
- ✔ Expanded keyword targeting & negatives
- ✔ Ad creation for up to 10 campaigns
- ✔ A/B testing for ads & landing pages
- ✔ SEO and Conversion Rate Optimisation insights
- ✔ Monthly strategy & reporting calls
Premium PPC
£2,750/mo
- ✔ Everything in Growth
- ✔ Multi-channel campaigns (Google, Bing)
- ✔ Ad creation for up to 15 campaigns
- ✔ P-Max & remarketing ads
- ✔ GBP Management and setup (if required)
- ✔ SEO and Onpage optimisation to maximise ad results
- ✔ Shopping campaign setup (if required)
- ✔ Bimonthly dedicated performance review
PPC Consultancy for Charities FAQs
What’s included in the Starter PPC package?
The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.
Why is the Growth PPC package the most popular option?
The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.
Who benefits most from the Premium PPC package?
The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.
Does PPC really deliver ROI for law firms?
Yes—when campaigns are tightly managed, ROI often starts at 3:1, with optimised accounts achieving 4:1 to 10:1. samsonconsultin
How expensive are legal PPC keywords?
What’s the typical ad spend?
Small firms may start with £500–£2,000/month. Medium firms often budget £5,000–£50,000/month depending on geographic scope and practice areas.
Can you handle single-off audits and full management?
Absolutely. Whether you need strategy support or full-service PPC, we offer flexible engagement models that match your needs and capacity.
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