PPC Consultancy for Legal Firms

From £550 +VAT per month

In a marketplace as competitive as legal services, driving quality inquiries without overpaying is a persistent challenge. Rising CPCs on search terms like “personal injury solicitor” or “corporate lawyer” demand a refined strategy—not just higher bids.

At Daily Bread Consultancy, we specialise in PPC campaigns for legal services. From personal injury to family law, we help you generate high-value leads efficiently and sustainably.

Michael Miller, South Downs Tree Services Ltd

Polite, honest and hard working. Only recommends what needs to be done to get you to where you want, not common in this industry! Brilliant service from Sam!

    
 
 
       Posted on Google  
   
   Phoebe Clark 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Daily Bread has been fabulous, Sam is always on hand to help and advise. He takes time to breakdown understanding the ever changing complexities of working with Google.
  
 
      Posted on Google  
   
   Rebecca Easton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has provided our company with an excellent new website. he listened to our needs carefully and ensured the design was both user friendly and on brand. He works hard to ensure you're happy with every step of the process and always listens to feedback. Thank you!
  
 
      Posted on Google  
   
   Victoria Anderson-Adair 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has worked with us at the Leadership Skills Foundation to overcome multiple challenges with our Google setup. From Analytics to Tag Manager, our Ads Grant and even our Gmail account - everything was under different names, emails, phones, containers, incorrect tags, expired users or invites etc. Sam has supported us to take it back to a streamlined system that will actually support us to achieve our goals as opposed to actively hampering them. Thank you, Sam.
  
 
      Posted on Google  
   
   Sam Thomas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Received training for Google Ads. Friendly and helpful. Learnt a lot. Would recommend for charity support.
  
 
      Posted on Google  
   
   Shannel 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam was an absolute pleasure to work with. He took the time to understand the mission, vision, and core values of our charity, and this is clearly reflected throughout our new website. Sam has significantly enhanced AFFECT’s digital presence, and we are incredibly proud of how we are now represented online. I cannot recommend Sam’s services highly enough. He is reliable, professional, and an excellent communicator. Despite our request for a fast turnaround, Sam made our project a priority and delivered the website ahead of schedule. Thank you, Sam, for your outstanding support and hard work. We look forward to working with you again in the future. A heartfelt thank you from the AFFECT Team, Shannel CEO.
  
 
      Posted on Google  
   
   Chris Marsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. I needed a website for my new business.  Sam at Daily Bread Consultancy built it from scratch.  He took the time to listen to my needs and was very communicative and helpful throughout the process.  I'm really pleased with the outcome and would highly recommend Sam!
  
 
      Posted on Google  
   
   Nick Teeling 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam transformed my website and my ads campaign on google. My website and ads campaign started to generate conversions under Sam’s guidance and hard work. He has a wealth of knowledge and understands the landscape of online advertising. I would highly recommend Sam to any one expanding their business venture into online advertisement. A friendly. And down to earth person, works hard to communicate and explain each part and process of the advertising and website structure. Sam offers an Invaluable service.
  
 
      Posted on Google  
   
   Martin Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has turned our online presence on its head. Before , we were struggling to gain clients and our website traffic was non existent. Thanks to Sam’s knowledge, the our website traffic & lead generation is at an all time high meaning we can convert more enquires into sales. Sam made our website user friendly with a revamp, showing us the real potential that can be gained from having an online presence. Highly recommend to anyone who needs help with their website, SEO and/or Google campaign
  
 
      Posted on Google  
   
   Sally Hall 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam helped to set up my small business in the timeframe I needed. From branding to building my web site from scratch...plus training me to manage it, Sam was absolutely brilliant. Sam advised on so many things in regard to my web site and business, and understood what I was aiming to achieve. I highly recommend Sam, as the aftercare is also exceptional. Thank you.
  
 
      Posted on Google  
   
   Kirsty Erridge 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It's a pleasure working with Sam and I'm so glad we found him!
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Why PPC Works for Law Firms

Immediate visibility for high-intent searches like “divorce lawyer near me” or “clinical negligence solicitor UK.”
Measurable and scalable—track impact on signed cases, not just clicks.
Flexible budgets—scale spend during peak demand (e.g., post-legislation changes) and pause when needed without losing momentum.

Fill out the contact form below to book a call and discuss with us how our PPC marketing agency can help your business:

Legal Sector PPC Snapshots

Average CPC for legal keywords ranges from £4 to £150 in the UK, depending on the practice area—from lower-cost general entries to high-cost personal injury terms.
More granular examples:
- Criminal solicitor ~ £8.20 CPC
- Conveyancing solicitor ~ £6.20 CPC
- Wills & probate solicitor ~ £5.70 CPC Wired Media
Industry benchmarks:
- CTR: ~4.8% average for legal services LocaliQ
- ROAS: Typically between 3:1 and 10:1, with 4:1 being common for optimised campaigns.

Real-World PPC Dynamics for Legal Firms

CPC fluctuates widely by practice area—personal injury can exceed £90/click, while debt or family law may be lower.
A £1,000 ad spend (approx. 120 clicks at £8.20 CPC) with a 5% conversion rate could deliver 6 qualified leads. If one case is worth £3,000, that’s a 3:1 ROI. Optimised campaigns can often hit 4–10:1.
Legal lead acquisition costs vary:
- Personal injury: £150–£400 per lead
- Family law: £80–£200 per lead

Why Daily Bread Consultancy?

Deep sector understanding—we grasp legal sales cycles, regulation, and client expectations.
Cost-conscious strategies—designed to maintain profit even on high CPCs.
Transparent pricing—no hidden fees, just performance.
Data-led reporting—we track real client sign-ups, not vanity metrics.
Full Marketing Picture – our knowledge of SEO, Website Design and Optimisation will increase the value of your ad spend.

Monthly Plans

Starter PPC

£550/mo

✔ Campaign setup or audit
✔ Keyword research & campaign structure
✔ Ad creation for up to 5 campaigns
✔ Conversion & tracking setup
✔ Monthly summary report

Choose Starter

Growth PPC

£1,375/mo

✔ Everything in Starter
✔ Ongoing bid & budget optimisation
✔ Expanded keyword targeting & negatives
✔ Ad creation for up to 10 campaigns
✔ A/B testing for ads & landing pages
✔ SEO and Conversion Rate Optimisation insights
✔ Monthly strategy & reporting calls

Choose Growth

Premium PPC

£2,750/mo

✔ Everything in Growth
✔ Multi-channel campaigns (Google, Bing)
✔ Ad creation for up to 15 campaigns
✔ P-Max & remarketing ads
✔ GBP Management and setup (if required)
✔ SEO and Onpage optimisation to maximise ad results
✔ Shopping campaign setup (if required)
✔ Bimonthly dedicated performance review

Choose Premium

GET IN TOUCH

PPC Consultancy for Charities FAQs

What’s included in the Starter PPC package?

The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.

Why is the Growth PPC package the most popular option?

The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.

Who benefits most from the Premium PPC package?

The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.

Does PPC really deliver ROI for law firms?

Yes—when campaigns are tightly managed, ROI often starts at 3:1, with optimised accounts achieving 4:1 to 10:1. samsonconsultin

How expensive are legal PPC keywords?

UK CPCs can run between £5–£150, depending on practice area and competition. Personal injury and medical negligence are among the costliest.

What’s the typical ad spend?

Small firms may start with £500–£2,000/month. Medium firms often budget £5,000–£50,000/month depending on geographic scope and practice areas.

Can you handle single-off audits and full management?

Absolutely. Whether you need strategy support or full-service PPC, we offer flexible engagement models that match your needs and capacity.

More About PPC

Google Ads Limited Ad Serving Update 2026: What Charities Need to Know

by Sam Perry | Jun 18, 2026 | Google Ads, Google Grant Management, PPC

Google is expanding its Limited Ad Serving Policy on Google Search. Learn what the changes mean for charities, Google Ad Grant accounts and advertisers, and how to protect your campaigns.

The Ultimate PPC Playbook for Startups: Get Results with a Tiny Budget

by Sam Perry | Sep 30, 2024 | Google Ads, PPC

Starting a business is exciting, but managing advertising on a shoestring budget can be daunting, yet can make or break your business. PPC (Pay-Per-Click) advertising might sound like something reserved for bigger companies with hefty marketing budgets, but the truth...

Is Your PPC Campaign Leaking Money? Here’s How a PPC Audit Can Fix It!

by Sam Perry | Sep 23, 2024 | PPC

Have you ever felt like your PPC campaign was draining your budget without delivering the expected results? You’re not alone. Many businesses in Southampton and beyond experience the same issue. A PPC audit could be the key to stopping the leaks and improving your...

Why Local PPC in Southampton is the Game-Changer Your Business Needs

by Sam Perry | Sep 13, 2024 | PPC

As a business owner in Southampton, you’ve probably heard about digital marketing strategies like SEO, social media, and PPC (Pay-Per-Click) advertising. But did you know that Local PPC is a particularly powerful tool to help your business thrive right here in the...

PPC Budget Management: Tips for Allocating and Optimising Your Advertising Spend

by Sam Perry | Jun 10, 2024 | PPC

PPC advertising is a powerful tool for sending businesses’ products and services messages to a targeted audience. It allows you to put ads on search engines, social media, and other websites to engage potential customers searching for products or services that you...

Exploring Ad Extensions: Enhancing Your Google Ads Visibility

by Sam Perry | Apr 11, 2024 | Google Ads, News

The competitive world of digital marketing services always requires standing out to grasp the consumers’ interest. Google Ads is a powerful assistant that allows users to use the platform to its full potential. But it is not enough to launch ads. They also need to be...

What to do if a Google Grant account is limited by policy violations.

by Sam Perry | Nov 8, 2023 | PPC

It is not uncommon for charities to find that there Google Ad Grant account isn’t performing as well as they might hope. There can be a number of reasons for this. In this blog post, we will explore ads that have been limited by policy violations.Possible policy...

How to regain access to a Google Grant account

by Sam Perry | Jul 13, 2023 | PPC

It's not uncommon for a staff member to leave a charity and access to your Google NonProfit account and/or Google Ad Grant account to go missing. There are a number of reasons why this may be the case. Often charities use Office 365 as their main cloud-powered...

How to choose keywords for your Google Ads campaigns

by Sam Perry | Jun 15, 2023 | SEO, PPC

Hi, and welcome to Daily Bread Consultancy. I'm Sam and I'm a Google-certified Ads specialist and a Google Partner. In this blog post, I'm going to be talking about how to choose keywords for your Google Ads campaigns.Keywords are the words and phrases that people use...

Phoebe Clark

Working with Daily Bread has been fabulous, Sam is always on hand to help and advise. He takes time to breakdown understanding the ever changing complexities of working with Google.

Rebecca Easton

Sam has provided our company with an excellent new website. he listened to our needs carefully and ensured the design was both user friendly and on brand. He works hard to ensure you're happy with every step of the process and always listens to feedback. Thank you!

Victoria Anderson-Adair

Sam has worked with us at the Leadership Skills Foundation to overcome multiple challenges with our Google setup. From Analytics to Tag Manager, our Ads Grant and even our Gmail account - everything was under different names, emails, phones, containers, incorrect tags, expired users or invites etc. Sam has supported us to take it back to a streamlined system that will actually support us to achieve our goals as opposed to actively hampering them. Thank you, Sam.

Sam Thomas

Received training for Google Ads. Friendly and helpful. Learnt a lot. Would recommend for charity support.

Shannel

Sam was an absolute pleasure to work with. He took the time to understand the mission, vision, and core values of our charity, and this is clearly reflected throughout our new website. Sam has significantly enhanced AFFECT’s digital presence, and we are incredibly proud of how we are now represented online. I cannot recommend Sam’s services highly enough. He is reliable, professional, and an excellent communicator. Despite our request for a fast turnaround, Sam made our project a priority and delivered the website ahead of schedule. Thank you, Sam, for your outstanding support and hard work. We look forward to working with you again in the future. A heartfelt thank you from the AFFECT Team, Shannel CEO.

Chris Marsh

I needed a website for my new business. Sam at Daily Bread Consultancy built it from scratch. He took the time to listen to my needs and was very communicative and helpful throughout the process. I'm really pleased with the outcome and would highly recommend Sam!

Nick Teeling

Sam transformed my website and my ads campaign on google. My website and ads campaign started to generate conversions under Sam’s guidance and hard work. He has a wealth of knowledge and understands the landscape of online advertising. I would highly recommend Sam to any one expanding their business venture into online advertisement. A friendly. And down to earth person, works hard to communicate and explain each part and process of the advertising and website structure. Sam offers an Invaluable service.

Martin Webb

Sam has turned our online presence on its head. Before , we were struggling to gain clients and our website traffic was non existent. Thanks to Sam’s knowledge, the our website traffic & lead generation is at an all time high meaning we can convert more enquires into sales. Sam made our website user friendly with a revamp, showing us the real potential that can be gained from having an online presence. Highly recommend to anyone who needs help with their website, SEO and/or Google campaign

Sally Hall

Sam helped to set up my small business in the timeframe I needed. From branding to building my web site from scratch...plus training me to manage it, Sam was absolutely brilliant. Sam advised on so many things in regard to my web site and business, and understood what I was aiming to achieve. I highly recommend Sam, as the aftercare is also exceptional. Thank you.

Kirsty Erridge

Sam has set up and manages the Google Ad Grant for Raising Futures Kenya. In doing so he noticed our website needed a lot of TLC, which he kindly scheduled in to update over Christmas for us. The Google Ad Grants have increased traffic to our website, and resulted in donations from people who would never have found us before. Sam is patient and explains everything clearly. He goes above and beyond to help us when something goes awry or when we have questions. It's a pleasure working with Sam and I'm so glad we found him!