PPC Consultancy for Southampton Businesses

The Starter PPC package (from £550 +VAT per month) includes foundational services such as account setup or audit, campaign strategy and keyword research, ad copy creation (up to five ads), conversion tracking configuration, and a monthly performance summary.

The Growth PPC package (£1,375 +VAT per month) builds on the Starter level by adding ongoing bid and budget optimisation, expanded keyword targeting—including negative keyword strategies—A/B testing for ads and landing pages, plus bi-weekly strategy calls to maximise campaign performance.

The Premium package (£2,750 +VAT per month) suits businesses ready to scale across multiple channels. It includes everything in Growth, plus multi-channel campaign management (Google & Bing), display and remarketing ads, shopping campaign setup (if needed), and weekly performance reviews for high-impact optimisation.

PPC (Pay-Per-Click) advertising is a form of digital marketing where businesses pay each time someone clicks on their advert. Platforms such as Google Ads allow companies to appear at the top of search results when potential customers search for relevant services. For example, a user searching for “electrician Southampton” may see a sponsored advert from a local business. When managed correctly, PPC campaigns allow companies to target high-intent searches and generate enquiries quickly.

The cost of PPC consultancy typically depends on the complexity of the campaigns, the size of your advertising budget and the level of ongoing optimisation required. At Daily Bread Consultancy, PPC consultancy services start from £550 + VAT per month, with advertising budgets set separately based on your goals and market competition.

Yes. PPC can be extremely effective for local businesses because it allows you to appear instantly when customers search for services in your area. Many businesses in Southampton use PPC to capture local searches such as “solicitor Southampton”, “plumber near me” or “restaurant Southampton city centre”. With the right targeting and optimisation, PPC can generate a steady stream of enquiries and sales.

Many industries can benefit from PPC campaigns, particularly those where customers search online before making contact. In Southampton, PPC works especially well for sectors such as professional services, trades, healthcare providers, hospitality businesses, training companies and retail businesses. B2B industries such as logistics and maritime services can also generate valuable leads through targeted PPC campaigns.

One of the key advantages of PPC advertising is speed. Unlike SEO, which can take several months to deliver results, PPC campaigns can start generating website traffic and enquiries almost immediately once they are launched. However, campaigns typically improve over time as keywords, adverts and targeting are refined.

Not necessarily. PPC campaigns can be scaled depending on your budget and objectives. Some local businesses start with modest budgets to test demand and then increase investment once they see positive results. A PPC consultant can help ensure that your budget is used efficiently and focused on the most valuable searches.

Yes. PPC and SEO often work best when used together. PPC can generate immediate visibility and leads while SEO builds long-term organic rankings. Running both strategies simultaneously allows businesses to dominate search results and capture more potential customers.

Successful PPC campaigns are measured through key metrics such as clicks, conversions, cost per acquisition and return on ad spend. We implement accurate conversion tracking to measure actions such as form submissions, phone calls and online purchases, ensuring you have clear visibility of the return generated from your advertising investment.

Yes. If your business already runs Google Ads campaigns but performance could be improved, we can audit your existing account and identify opportunities to optimise keywords, bidding strategies, ad copy and landing pages to improve results.